200 Million Yuan Investment In "BOY" To Enter The Football Market

To promote the layout of the company in the sports industry, especially in the field of football, the company signed the letter of intent with Piramagen, S.L. and 11MAC11, S.L. of two companies in Madrid, Spain.

Investment in THE BEST OF YOU SPORTS and S.A. (hereinafter referred to as "BOY") will be estimated at 20 million euros, equivalent to RMB 200 million yuan.

According to the announcement,

Mainly engaged in football brokerage business, service content and source of income mainly include players.

And the two parts of the club service.

The reporter noted that this brokerage company is the top level of all 500 brokerage firms in Spain.

The brokerage firm has deep roots in the famous Club Royal Madrid.

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The football industry can bring huge brand benefits to the enterprises, and the players' endorsements enhance the popularity of enterprises. Meanwhile, the football industry can help other businesses expand the market and extend the industrial chain.

In addition, in this year's football reform plan, the country actively promotes football popularization, advocacy of football events, and encourages enterprises to choose athletes training, which provides greater business opportunities for enterprises investing in football.

Under the favorable policies of the state to encourage football promotion, enterprises have also launched an upsurge in football.

A few days ago, the bird announced that it had signed the letter of intent to invest 20 million euros (about 120 million yuan) to invest in football brokerage firm THE BEST OF YOU SPORTS, S.A. (hereinafter referred to as "BOY").

It is understood that BOY mainly engaged in football brokerage business, service content and source of income mainly includes two aspects of player services and club services. The founders and executives of the company have the background of Real Madrid club, backed by the Spanish market and have deep ties with other European music clubs.

Because the football industry is a huge sports consumption potential and development space, the company has identified the football industry as one of the key development directions of sports industry, and will comprehensively layout and further grasp the limited sports industry resources.

It is worth noting that in recent years, other sports brands have also increased the number of football industry in different forms except for the birds.

From 2011 to this year, XTEP has been a sponsor of the Chinese College Football League; at this year's Anta shareholders meeting, Ding Shizhong, chairman and chief executive of Anta board, said in a media visit that Anta had put football into the corporate development strategy and said it would make a big investment in football.

With the introduction of the plan, China's football industry is expected to usher in blowout development in the next 4-5 years.

According to the 2 trillion yuan market space of China's sports industry, the market space of football industry is more than 800 billion yuan.

While sports brands enter the football world, other industry tycoons are coming.

Since last year, Alibaba, Wanda and other enterprises have invested in football clubs.