Site Selection Skills For Men'S Wear Chain Stores

The location of clothing shops is very important, which is important to determine the survival of businesses.

Before choosing a site, the first thing to determine is the choice of customer base.

Take Beijing as an example. If you choose a 18-25 year old woman as a customer base, the location of the store is better than Xidan in the fourth quarter.

Because though it is also prosperous.

However, most of the shops in the East Fourth area are mainly white-collar women around 25-30 years old. Their products are of good quality and high prices. While the customers in Xidan are younger, they choose clothes to pay more attention to style, and are not too fussy about the details of fabrics and workmanship.

This is to pay attention to the concept of "business circle".

Generally speaking,

The sales scope of a store usually has a certain extent.

That is relatively stable business circle.

Due to the differences in commodity, pportation factor, geographical location and scale of operation, different clothing stores are quite different in size and business circle form.

Selecting business circles is the basis for reasonable location of new stores. It not only helps formulate business strategies, but also helps to formulate market development strategies.

If you can't find the right store in your favorite location, you can try to share it with others.

In this way, not only can we save the rent, but also the two industries under the same roof can be complementary to each other if the customer attributes are identical and the products can complement each other.

Such as jewelry and clothing stores, bags and clothing stores, or underwear and clothing stores, etc., are suitable for "matching" business projects.

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(1) the areas with frequent commercial activities are generally commercial centers, downtown areas and frequent commercial activities, and the turnover is bound to be higher.

Such a shop is called "an inch of gold".

In this area, logistics is fast. For the clothing industry, the trend of clothing circulation is very fast. If the commodity flow is slow, it may be out of fashion before the clothing is sold, so the area with frequent commercial activities is a perfect location for the choice of the location of the clothing store.

(two) in areas with high population density, shops are opened near residential areas, with relatively concentrated population and high population density.

In such areas, people of all ages and social strata have.

It is easier to choose which styles or types of clothes to sell, and there will be more customers.

Moreover, because the flow of population has been very large, it is easy to understand the daily sales volume, so sales will not suddenly rise and fall, which will ensure the stable and generous income of the shops.

(three) Street shops with large traffic volume are on this kind of street, with large traffic volume and relatively large patronage of shops.

But consider the large traffic volume on the street and the influence of terrain or traffic to choose the best location.

For some passenger traffic, but because the traffic arteries, the passenger flow is the place to go to work, it is not a good choice of clothing store address.

(four) when the location is convenient, customers are willing to patronize and willing to go there by car.

Generally speaking, there is a bus stop nearby, or a shop that can walk less than 20 minutes walk is the best.

(five) people gathering or gathering places, such as theaters, cinemas and other entertainment places, sometimes attract people who are recreational and entertainment to stroll around the shops, and many people will buy them.

Clothing is popular and has many styles, so long as people can buy unique styles of clothes, people will be afraid to buy them elsewhere.

Moreover, most of the places of entertainment are young people. They are very fashionable in fashion. Therefore, opening up a fashionable clothing store in these places will attract a large number of young customers who are catching up with the trend.