Designer Ralph Lauren's Start From Scratch

Ralph Lauren was born in a Jewish family and lived in Bronx when she was a teenager.

With the growth of age, in order to get rid of poverty, Ralph entered the film industry and immersed in fictional plots.

"Real genius: the life of Ralph Lauren," says Michael Gross, "at that time, he was probably lost in the movie fantasy. He really tried to develop her film and television career as Hollywood stars like Gary Cooper and Cary Grant.

But he saw his dream and decided to run a fashion business.

After years of ridicule and bullying, adult Ralph changed her surname Lipschitz to Lauren.

After a brief military career, he moved to New York.

The staff of Brooks Brothers began to work.

The turning point in his life was his first Polo shirt competition.

This competition helped him create his own creative ideas and stimulated his enthusiasm for starting a business.

Warren Helstein, who brought him to the competition, recalled: "we saw very wonderful works in the competition, and we knew nothing about silver, fur, harness and blondes with big hats.

After this competition, Ralph was determined to create a high-end and excellent brand, that is, later Polo Ralph Lauren.

With high school diploma and several doors

The course is about to set up its own company, the first of many adventures in Lauren's legendary career.

The second adventure is designed to sell wide stripe color when the narrow colored tie is in vogue.

Things.

This radical approach has won "cheers" at Bloomingdale, a luxury department store, which sold $500 thousand worth of ties in one year.

Taking advantage of the momentum, Lauren is expanding the company.

Lauren disciple John Varvatos told Bloomberg: "Ralph won't enjoy a moment's time. He can enjoy success, but he will continue to develop because he can't only have one skill."

Lauren's design concept is simplicity.

He designed clothes that he wanted to wear and fit for movie stars.

In 1993, he jokingly told Charlie Rose: "you see that Cary Grant wears my design clothes and you can't buy them in stores.

You can't buy anything I design, I can't find it anywhere. "

In 1997, Lauren led the company on the market. He was not sure whether he wanted shares or board seats, but eventually he still had 81.5% of the vote.

Another thing he takes pride in is collecting luxury cars.

He once wrote to architect Abstract: "someone collects art, but for me, having a rare and beautifully designed car can give me a different experience.

Because you can enjoy the beauty of the car industry design and enjoy the pleasure of driving travel. "