Lining Talks About Being A Sports Brand Representing China

According to the State General Administration of sports statistics, as of July 2009, the total number of retired athletes to be rehoused has been stopped in the whole country, while the number of new decommissioning athletes in 2010 has been 2193, of which 45% of the retired athletes have not been placed in time in 4343.

For many people, whether they are national champions or Asian champions, they can not avoid the cruel reality of "retirement is unemployment".

The extreme example is the former National Women's weightlifting champion Zou Chunlan, who is forced to work as a rubbing worker.

Former marathon world champion Ai Dongmei sells medals for a living.

Reporter: in fact, you also have a lot of achievements in public welfare, including the protection of retired athletes. Now, do you think there is room for improvement in our athletes' retirement protection?

Lining: I think this piece is the best in China all over the world, because the athletes from all over the world are not easy to do so, but China has done well because of the whole national system.

当然还是说要做得更好，还是有空间，那我觉得最重要是运动员，他在几年或者十几年的运动生涯过程当中，他所得到的训练是非常专业的，而这种专业，刚才讲了，如果体育成为教育的一部分，成为社会教化的一部分，成为生活游戏一部分的时候，他就需要这种经过训练，严格训练专业的这些教练员或者组织者，运动员是最具备这种基础的，所以如果中国要想让更多运动员有离开运动赛场之后有更多的发展，中国需要建立更多的体育平台，这样这些运动员才有可能去发挥他们已经拥有的那种专业，比如说去到学校，你要上体育课，需要这些教练，你说大家都是下班以后去打羽毛球，现在最新的，想租个场地还租不了，打都是瞎打，体育是个知识，你要动怎么打，谁赢谁输，要懂得组织，有这个知识，有规则，有这个技术，有设备，才能享受到体育所给你带来的东

In the west, you can communicate. Otherwise, you need a professional coach. He will tell you what badminton is, how to beat, how to attack, how to organize an attack. He can help you organize how to compete. After eight hours of sports, you can not only bring happiness, but also generate consumption. You can not only consume the equipment, the venues, but also consume the knowledge, and the consumption brought by the sports coach profession, so that you can help more athletes. The value they really possess can be embodied in the society, played out, and there is no need for you to do anything.

In early 1990, with the support of Jianlibao founder Li Jingwei, Jianlibao, a joint venture with Lining and a Singapore company, launched the "Lining" sportswear, Lining as general manager.

In the same year, the clothing company won the sponsorship of the torch relay of the Asian Games, and it started the first step of China's sports brand management.

Through the glory of sports career and business life, Lining's fame and wealth have reached the peak and become the idol of a generation of Chinese people.

Looking back on his thirty years, Lining has a more realistic understanding of the gains and losses, the honor and disgrace and the pursuit of the source of life.

Wealth is needed, but not the only goal.

Reporter: I remember when you were in the process of studying business with Mr. Li Jingwei, he believed you were also influenced by his many business life ideals. Do you think wealth may not be the last criterion in your business?

Lining: definitely not the only standard, but business always makes money. Money makes you prove that your business is efficient. If you are speaking positively, but if an enterprise or I go to business, I hope to do more than make money. I hope to contribute, whether to contribute to the family, to the people around me, to the employees, to the consumers, or to the society, which is probably a bigger value in life.

So wealth is helpful and necessary, and wealth is not the only goal.

Interviewer: do you think fame and material are more important than your business dream or life dream?

Lining: I think fame is also very important. In fact, people pursue honor and honor. He may bring fame, but if fame is false, it will not bring you more benefits. It will bring you burden. So if you want to live a little bit more, it is more important to pursue what you are interested in and do what you should do.

Reporter: what do you think is the ultimate goal of your future commercial road?

Lining: I find it difficult to achieve the ultimate goal. Before returning to it, I always have a dream that I can do a sports brand from China and represent China. This is what I want to do.

I am trying, and I am not yet fully realized, I am still working hard, so I do not know what is the ultimate. I also do not know what I think of today. Tomorrow I would like to have another new attempt, including I am also doing sports park now. I hope that through my understanding of sports, the development of Chinese urbanization, family needs and the direction of the government can be combined more effectively. I also do these attempts to contribute to the city or contribute to the society by accumulating experience of sports. I think this person will have new dreams when walking away.

Reporter: so everything is possible.

Lining: Yes, everything is possible.