Bosideng Set Foot In Outdoor Brand And Children'S Wear Industry.

Recently, there is news that China is the largest.

After Boston's investment, Bosideng began announcing its entry into children's clothing and outdoor products.

Gao Dekang, chairman and chief executive officer of Bosideng's board of directors, said after the shareholders' meeting, because Itou Tada has more than 150 brands, Bosideng is working with them.

And outdoor brands, but there are no specific plans at present. There is no specific timetable for when to launch new brands. The actual cooperation projects are expected to be launched as soon as possible next year.

Mizutani Xiun, vice president of East Asia, said that he would like to see Bosideng's sales network in the mainland, hoping to help Bosideng develop its business in the three or four tier cities in the mainland.

In April 26th, Bosideng signed a cooperation agreement with the two major strategic investors of Itochu group and CITIC Securities. ITOI and CITIC Securities subscribed 1 billion 303 million new shares of Boston at HK $1.19 per share, with a total subscription amount of HK $1 billion 550 million.

The subscription shares accounted for about 16.27% of Bosideng's existing share capital, about 13.99% of the issued share capital after the subscription expansion.

After completion of the subscription, the subscriber will appoint itoin as the executive director of Bosideng.

In recent years, Bosideng, which accounts for 85% of its total income, has been trying to make a pition. In the half year from March 2014 to September, Bosideng even closed 3436.

Retail outlets contracted from 11652 sales outlets to 8216.

At the same time, the model of the integrated shop selling down clothes and non down clothes is introduced.

Itou Tada is one of the largest comprehensive trading companies in the world and operates more than 150 brands in its own right.

Some analysts believe that Itou Tada has rich experience in brand business development. With his experience in wholesale and retail of clothing, Bosideng should be able to get help in overall management and brand management.

In addition, Gao de Kang said that at present, e-commerce has also become the development trend of the industry. The growth of Bosideng online sales is quite fast. In the future, it pays more attention to the development of online sales, and Itochu's online sales channels and experience are also important for Bosideng.