Fujian Men'S Men Wear Together To Create "Smart Stores" To Implant Technology In Clothing.

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It seems to us that traditional costumes and creative technology will bloom commercial wonders and incorporate technology into clothing sales or a good business.

Technology has changed life, and clothing enterprises have realized new business opportunities.

In the leisure and clothing town of Quanzhou, seven wolves, Qipai, Jin Ba, Emperor brand and other brands have planted science and technology factors into clothing sales.

In the eyes of these garment owners, traditional costumes and creative technology will bloom a wonderful business, and this is a good business.

This year, Fujian Style Men's clothing brands coincidentally borrow "

"The interactive experience marketing between force and consumers.

Qipai set up an intelligent retail department to start the smart fitting system; seven wolves installed 3D fitting glasses in some stores to enhance the consumer shopping experience; the RBA men's clothing launched the "accessories consultant" application at WeChat end to consolidate the concept of "leading dress housekeeper"; Emperor's men's clothing launched the "clothing and clothing matching" system, upgraded and improved the 3D fitting mirror.

Smart clothing fever

Last year, the business daily reported that the 3D fitting mirror appeared in the Quanzhou market, which attracted the attention of the industry.

As long as consumers stand in front of this fitting mirror, they can instantly wear the clothes in the shop and can quickly reload them.

The screen recognizes the position of the hands through the "sense of body", swings both hands, and selects different functions and styles on the screen.

Since the beginning of this year, this technology has been further upgraded and promoted.

Recently, seven wolves on the panoramic network interactive platform said that the company has installed some 3D fitting glasses in some stores, and the follow-up will be promoted according to the actual situation in the company's related channels.

It is reported that at last year, the seven wolves launched a deep cooperation with interest in technology. Through the magic mirror, let more and more consumers experience the fashion idea brought by the seven wolves.

The smart clothes that are all over the world do not seem groundless.

Since the beginning of this year, the smart card fitting system of Qipai has made two systematic upgrades.

Diao Junfeng, manager of retail intelligent group of retail management center of Qipai group, told an interview with a Commercial Daily reporter: "in July, the first upgrade, customers can change their head and skin color to their own, enhance the interest of the system; in October, they made an upgrade, and introduced various banquets, offices, sports fields and other scenes in the software to meet the diversified needs of clothing collocation of customers.

At present, the fitting software of the client phone is being developed, and it will be launched by the end of the year.

In the era of connecting all mobile Internet, traditional

Is being subverted.

In 2012, the first generation of smart 3D fitting mirror system was launched by Emperor Mens research and development.

Wu Erde, deputy general manager of the imperial card, told reporters that "the 3D fitting mirror system launched by Emperor" was the first 3D fitting mirror in the country. Due to the limitation of technology at that time, its function was still limited.

It has not been promoted in all terminal stores, and only provincial stores and large flagship stores have assembled the system.