Alibaba Jingdong Business Enterprises Began Competing In The Rural Market Horse Enclosure.

In recent years, with the further development of rural electricity providers,

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For their respective rural business platforms, they have launched self made festivals such as annual festival and so on.

Behind the company's momentum is

Before changing the battle of the wall to fight for the land, it turned into the enclosure movement of real guns and guns.

Horse racing enclosure

Unlike a competitive second tier city, the rural market is a vast area of uncultivated land for the electricity supplier.

Nowadays, electric business enterprises begin to roam in the rural market.

The success of "double 11" has made e-commerce enterprises see that "making Festivals" can become a shortcut for enterprises to quickly brand and gain market awareness.

A few days ago, Ma Yun, chairman of Alibaba's board of directors, announced the first "Taobao New Year Festival" in Yanan, the revolutionary holy land.

According to the plan, the annual goods festival will start in the rural market as early as January 6th. Finally, it will be pushed to the climax by Tmall and Juhuasuan.

The Jingdong, which has already heard the wind, announced the first day of the joint Guangdong radio and television station the first "January 1st electricity supplier Festival" with the theme of "benefiting farmers and enriching the people".

"Carnival Carnival" directly helps businesses to build their horses.

Ali's first Taobao annual festival signed a deep cooperation agreement with the "three provinces and one city" (Shaanxi, Guizhou, Shandong and Jiangxi Ganzhou) directly.

Meanwhile, according to the Ali side, the annual festival has attracted more than 60 thousand enterprises from more than 100 cities in more than 20 provinces, autonomous regions and municipalities directly under the central government.

In addition to the momentum, major enterprises are promoting the construction of offline outlets through various ways such as self building and joining.

When Jingdong and Ali were bidding, suning.com announced the second season of "Ping Jing campaign", moving from city to countryside.

The person in charge of Suning said, "in the last 10 days of 2015, suing has 100 straight stores in the three or four level market."

Behind the frenzy at the end of the year is Suning's 1000 Direct stores this year, and the opening plan of 10 thousand outlets in the next five years.

Zhang Jindong, chairman of Suning cloud business group, once declared that "the competition in the rural market is not allowed by Su Ning."

Jingdong group CEO Liu Qiangdong admitted that this year is the first year that Jingdong's rural strategy really worked.

In fact, in addition to Alibaba, Jingdong, such as the electricity giant, the regional electric business enterprises are also rapidly rising, want to split the market.

Take Luochuan County, Yanan City, Shaanxi Province as an example, there are 255 registered enterprises in the county.

Fish culture

"Building Festival" requires a lot of resources to invest. Crazy horse racing is a long-term strategy for electric business enterprises to fish and fish.

Although the potential of the rural market is huge, the basic facilities such as logistics are not perfect at the same time, and are faced with multiple problems such as the difficulty of changing consumption habits.

Attract business enterprises to force the rural market of industrial products to the countryside and agricultural products to enter the city gully.

Due to the decentralization of rural markets and the lack of infrastructure, logistics and distribution are facing enormous challenges.

And because of the more stringent rules for the entry of e-commerce platform, special agricultural products, especially food products, are hard to meet the requirements of every batch.

The sale of agricultural products by electric providers is still at the level of explosive payment.

Shandong province commerce department electric business department responsible person frankly speaking, and Ali Taobao annual festival cooperation in the selection of a large number of enterprises, but the end of the cooperation is only an individual, "at present is offered special products such as pears, more also need later docking."

Ali set the Taobao annual festival at "public welfare activities".

Ma Yun said that Taobao annual festival is a public welfare project, the important thing is to create "annual flavor".

Sun Lijun, general manager of Ali rural Taobao, said that at present, rural Taobao provides subsidies for network construction and logistics distribution, and "future subsidy funds will still be mainly used in the construction of Taobao outlets in rural areas".

According to Ali plan, tens of billions of capital subsidies will be invested in recent years.

In the industry view, Ali focuses on developing consumption habits in the early days and occupying the market.

The water fish culture is not part of the enterprise. The local government also has high hopes for the rural electricity supplier, which also provides a lot of support for the rural electricity supplier landing.

Luochuan county government official said, at present, the government has some subsidies for the development of rural electricity providers. "The county government not only provides venues and equipment for free to incubator enterprises, but also invites teachers to train talents for free".