PEAK Leveraging "One Belt And One Road" For Three Consecutive Years In New York Times Square

Eastern time of the United States on December 24th (Beijing time December 25th), with the sound of Christmas bell, a display of Quanzhou's international image and PEAK's two big signing NBA superstar Parke and Howard to the global people's new year's advertising film, once again landed on the New York Times Plaza, known as the "world cross road".

This is PEAK's landing in New York Times square for three years in a row.

On this world-renowned platform, the people of the world will learn more about Quanzhou, a city full of Oriental culture, and receive new year's greetings from PEAK's two NBA stars. At the same time, they will have a deeper understanding of PEAK's excellent national sports brand, which is born in Quanzhou, and see their strength and vision to integrate into the world and serve the whole world.

New year's blockbuster for three consecutive years in New York Times Square

New York Times Plaza is the heartland of Manhattan, the most prosperous entertainment shopping center, and a must for tourists from all over the world to New York. Every day, tens of thousands of people flow through it. It is regarded as one of the best windows to attract global attention. It is known as "the crossroads of the world".

From the eastern time of the United States on December 24th (Beijing time December 25th), this show of Quanzhou city elements and PEAK's signing stars to celebrate the new year's advertising film, once again appeared as the "world crossroads" New York Times advertisement, broadcast the electronic big screen of advertising film, the area is 10.6 meters (wide) X 12.2 meters (high), has excellent publicity effect.

Even more visitors are watching the two NBA stars of PEAK and Tony Parker, dressed in traditional Chinese Red Tang costumes, to congratulate the people of the world on "Happy New Year" in the PEAK.

Because next year is the year of monkey in China. In the promotional film, there is also a character Sun Wukong in the drama. His interaction with Parke and Howard can't help laughing.

It is understood that the promo will be broadcast from December 24, 2015 to June 22, 2016, and 20 hours from 7 in the morning to 20 in the morning of the next day will be accumulated 120 times.

Join Hayes to start Quanzhou together to create an international image.

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As the other main body of this promotional film, Quanzhou's appearance is also of great significance. As we all know, as early as the song and Yuan Dynasties, Quanzhou was known as "the first great port in the East". It is one of the starting points of the maritime Silk Road. It always has an open and enterprising spirit. The PEAK group originating from Quanzhou also has such a spirit. Taking the "internationalization" road has always been the core concept of the enterprise.

The Quanzhou joint PEAK broadcast the city Promo in the New York Times square. This is not only a historic event for Chinese local brands and the city government to go to the world, but also presents a special way to greet the arrival of the new year. At the same time, it shows the international brands of Chinese and Chinese cities to the world.

On the world square of New York Times Plaza, the people of the world will learn more about Quanzhou, an international city full of Oriental culture, and the international sports brand of PEAK, an excellent nation born in Quanzhou.

Leveraging the "one belt and one way" strategy to speed up the international market

Today, with the acceleration of pformation and upgrading of Chinese traditional enterprises and the embrace of the world by Chinese brands, PEAK's strong landing on Times Square highlights the international image and brand strength of Chinese enterprises.

In the state "

Against the backdrop of the grand strategy, PEAK is actively developing countries in Southeast Asia, central and Eastern Europe, Africa and other countries, and strives to build a global sports industry chain system.

In November 24th of this year, in response to the strategy of "one belt and one road", Xu Jingnan, chairman of PEAK, visited the city of Iran in the first place of the alliance, the city of Iran in the first place, under the leadership of the director of the China International Economic and technological exchange center of the Ministry of Commerce.

In recent years, sports development in Iran, especially in the field of basketball, is closely related to PEAK. In recent years, basketball has been developing rapidly under the strong support of PEAK, and has won the honor of Asian champion several times. PEAK has also expanded its influence overseas.

"In the context of the trend of global economic integration, the pattern and mode of enterprise competition are changing all over the world. As the first local sports brand in overseas market, PEAK is actively participating in international competition and setting up a brand new brand in the world.

International image. "

Xu Jingnan, chairman of PEAK, said.