The Fast Selling B2C Era Is Coming. Tmall Will Be A Strong Backing.

In March 1st, in the "2016 Tmall global business conference", Alibaba group CEO Zhang Yong said, "since 2016, Tmall and speed selling linkage, to allow 1 million Tmall enterprises to go on the global journey."

It is understood that at the beginning of 2016, Shen Difan, general manager of Alibaba Group Global Express Business Division, proposed the business direction of "good delivery and happy world" in the "2016 speed sell seller conference", and emphasized the new entry threshold and assessment rules to create a new platform image.

Today, speed sells formally to more than 2000 already have to go to the overseas market condition Tmall business to issue the directional invitation, which will comprehensively enhance the fast selling platform brand,

The level.

As we all know, Tmall, as a comprehensive shopping website of Alibaba group, integrates thousands of brands and manufacturers through B2C mode to provide authentic brand websites.

Today, fast selling is supported by the brand supply of Tmall's merchandise store. In the future, it will jointly push China's brand to the world.

It is understood that fast selling has begun to conduct in-depth research and operation qualification audit for Tmall merchants, which is in line with the speed sell platform requirements and has the strength to extend the products to the world's merchants.

Fast selling will provide a wide range of global sales tools and services for businesses, and provide cross border logistics solutions for businesses with rookies, ultimately helping Tmall businesses achieve global goals.

Shen Difan, general manager of speed sell, also mentioned at the seller's summit that there are two key words in 2016: B2C and brand.

To achieve this goal, we need to establish a threshold for the whole industry. At the same time, we also put forward the requirement of "enterprise + brand". Besides encouraging innovation and entrepreneurship, we also hope that the quality and service behind the seller's brand should be consistent.

In addition, overseas brands will be selected for consumers' preference.

Key work.

Therefore, in the future, fast selling will only encourage more good sellers in China and push more good products in China, while Tmall is a very strong backing.

Regarding the large-scale linkage with Tmall merchants, a seller who sells fast sellers said: "the speed threshold of the fast selling platform is low, and many sellers are pouring into it. With the development of the platform, the improvement of the entry threshold is inevitable. Most of the cross-border e-commerce platforms have experienced this stage.

The scale of Tmall business is also in order to speed up the international visibility of the platform and improve the service level of the platform sellers.

In the past "price gap" era, everyone adopted the vicious competition method such as price war, but it was no less than indirectly inhibiting the enthusiasm of high quality business development.

And the platform rules and threshold promotion, quality businesses will be more careful to create their own brand, so that the development of the platform is good.

"The impact of the move is still based on the strength of the sellers who have relied on the sellers. The sellers who have relied on" repeat or empty the goods "will accelerate the pformation and strategic thinking, so that the sellers have rapidly grown up.

。

First of all, Tmall business is not familiar with the series of export business and cost accounting, so it takes time to run in.

Secondly, the strategy of brand globalization needs to be planned, and Tmall businesses also need to consider it.

Finally, the fast sellers now need to upgrade their level as soon as possible, otherwise they will be eliminated from the competition in the future.

He said.

From 2015, express express put forward the platform to pform cross-border B2C from cross-border C2C, and to enhance the threshold for all businesses in the platform. At the same time, it also continued to win the fittest through a number of dynamic indicators.

This means that the future express will be a high-quality channel brand, attracting high-quality businesses to enter, helping the global small and medium enterprises including China to expand the global market.

And the joint interaction with Tmall merchants is the best proof after pformation.