In 2015, The Shoe Industry In China Experienced The Most Difficult Year In Recent Years.

Jinjiang, April 17 (Xinhua) from 2016

The sports industry development trend forum is informed that one of the highlights of this forum is China.

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Specialized Committee annual meeting first landed in Jinjiang, Fujian.

The China Leather Association has released the "China footwear industry development index" and the "2015 China footwear industry operation analysis" at the scene.

According to the analysis of the operation of China's footwear industry 2015, in 2015, the shoe industry in China experienced the most difficult year in recent years.

Sales revenue growth continued to decline in the same period last year, and exports showed a rare negative growth. Consumption continued to rise, but growth was weak and import consumption continued to grow rapidly.

According to the estimate, the total output of footwear is 14 billion pairs, 9 billion 870 million pairs of exports (51 billion 120 million US dollars), 97 million pairs (US $2 billion 460 million), and the domestic market consumption is expected to be 3 billion 800 million pairs (total consumption is 350 billion yuan (the same below)).

Shoes and parts and similar products are exported for 270 million kilograms, 2 billion 410 million dollars.

With the introduction of measures such as speeding up the development of sports industry and promoting sports consumption, the sports industry as a green industry, sunrise industry support, and the 2015 football reform, bidding for the Winter Olympics, has injected strong vitality into the sporting goods market.

The domestic sporting goods industry has entered the downlink cycle since 2011. After several years of deep adjustment, the leading brands began to recover, and V began to reverse in 2014.

In 2015, the leading brands of sporting goods industry achieved rapid growth. The sales revenue of individual enterprises exceeded 10 billion yuan for the first time, and the number of leading sporting goods brands reached more than 10% or even more than 20%. The leading brands achieved an overall growth of two figures.

Not only the domestic sports brands are eye-catching, but also the international brands such as Nike and Adi have also achieved two digit growth in the Chinese market, and the sporting goods industry has entered a new round of rising cycle.

According to the share of sales revenue (output value) in different provinces, Fujian, Guangdong and Zhejiang accounted for 65% of the total, while the rest provinces accounted for less than 10%.

The share of sales in the top three provinces decreased slightly over the previous year.

Henan has been more than Shandong for fifth consecutive years.

Regionally, Jiangsu, Hunan and Chongqing are growing faster than the whole country.

Vietnam and Indonesia are the five largest producers of footwear in the world, and there is a positive competition with China's footwear exports.

Before 2008, the average annual growth rate of China's footwear exports was higher than those of the two countries.

But after the financial crisis, China's annual growth rate is lower than that of Vietnam and Indonesia.

In addition to the above two foreign countries, Philippines's exports increased by 79% in 2015, Portugal's growth by 1%, Spain's 11%, Brazil's -10%, and Turkey's -7%.