Single Store Sales Data Analysis Strategy

Sluggish consumption analysis is one of the simplest, most intuitive, and most important data factors in single store sales data analysis.

Chang Xiao is a larger sales style in a certain period of time, while the lag is opposite. It means a smaller sales pattern in a certain time.

The degree of relaxation of styles is mainly controlled by styles.

(that is, the sum of the original order plus the quantity of goods that can be added), for example, the sale of a particular item is very good, but the initial order is very small, and there is no way to fill the goods, so that it is sold out in a short time. The total sales volume is not large, so it can not be regarded as a smooth cancellation, because the contribution rate of the shop to the shop is not large.

In the analysis of idle money, it is generally divided into weeks, months and seasons from time to time, and generally according to the overall style and styles.

　　畅滞消款式的分析首先可以提高订货的审美观和对所操作品牌风格定位的更准确把握，多次的畅滞消款分析对订货时对各款式的审美判断能力会大有帮助;畅滞消款式的分析对各款式的补货判断会有较大帮助，在对相同类别的款式的销售进行对比后，再结合库存，可以判断出需要补货的量，以快速补货，可以减少因缺货而带来的损失，并能提高单款的利润贡献率;畅滞消款分析还可以查验陈列、导购推介的程度，如某款订货数量较多，销售却较少的情况下，则首先应检查该款的陈列是否在重点位置、导购是否重点去推介该款;畅滞消款分析可以及时、准确对滞消款进行促销，以加速资金回拢、减少库存带来的损失。

In general, the shop opening and closing time are all about the same, but the arrangement in the middle is likely to be different.

This requires us to check the number of people entering the store, the number of people trying on them, and the number of people who try them on.

And the amount of money to be analyzed, so as to arrive at the time of entering the shop, the rate of entering the shop and trying out the paction rate is higher.

For example, these factors are low in the morning, and the data of these factors are higher in the first hour before going to work. They may consider changing the business hours of the whole day. For example, when the data of these factors are very concentrated at a certain time, the most employees, energy and sales promotion can be concentrated in this time period.

Through accurate data analysis to reasonably adjust working hours and work arrangements, can effectively promote staff enthusiasm and sales growth.

The single sales life cycle refers to the total time span of a single sale and the sales status of the time period (usually the selling period is correct).

A single sales cycle analysis usually takes some key styles.

In order to find out whether there is a shortage or generate inventory pressure, we will make timely analysis.

The sales cycle of a single item is mainly influenced by three factors, such as season and climate, sales characteristics of styles, competition between similar products in shops.

In addition to professional sales software, the sales cycle of a single paragraph can be selected through Excel software. First, the number of sales per day in the sales cycle is selected, and then through the "insert" - chart function, the sales trend can be seen through the rectangle chart or broken line chart, so as to determine its sales life cycle.

As shown in the following figure.

If the other factors such as display in this time period are not changed, the 5-9 day is the peak sales period, and the days before and after it are very large contrast, so we should compare the recent weather and temperature and the style characteristics.

Generally speaking, there are three main reasons for the serious decline of single sales: first, the recent temperature and temperature are not suitable for the sales; two, the sales life cycle has arrived, is a normal decline; three is a new style similar to it, and may be more prominent in the display, because consumers are more tired of the new style.

If the inventory is large, we should make corresponding countermeasures.

If it is the first reason, we do not need to rush to wait until the weather is most suitable for display. However, we should consider whether there is some problem in the time of loading. If there are second reasons, we should immediately promote sales to enhance the competitiveness of the unit and the inventory risk of the item. If there are third kinds of circumstances, we should consider the withdrawal or display of the new competitive items in a more general position, and review the timing of the shipment.

On the contrary, if there is still a certain sales potential according to the sales trend, it is possible to analyze how many pieces of the fund can be sold, so that combined with its own inventory, we can carry out the right quantity replenishment quickly, so as to reduce the shortage loss.