Kangnai President Zheng Xiukang: Improve The Quality Of Internal Strength, Take The Initiative To Embrace The New Normal.

The group has always been international.

Pioneers and explorers.

However, a sudden international lawsuit gave Kangnai group a memorable lesson in international trade.

In 2009, a French shoe company, which felt threatened, filed a petition.

The shoe print pattern infringes patent, which brought Kangnai to court. The 5 years of dispute finally ended with Kangnai winning.

"In the court dispute involving the overseas reputation of national brands, the price of Kangnai's brand reputation is also enormous: the French Kangnai shop shutting down, the economic losses exceed one million euros."

Group president Zheng Xiukang said, "winning the international lawsuit will undoubtedly enhance the popularity of Kangnai, but the bigger gains are determined by Kangnai's determination to make high-end footwear benchmarking."

Only by practicing internal strength can we go far. "

In fact, from the resignation of the sea in 1980 to the shoe factory and the chairman of a well-known shoe enterprise, Zheng Xiukang's belief in making high-end footwear manufacturing has never wavered.

After "burning Wenzhou shoes", he went to Italy to take the classics and took the lead in introducing the mechanized production line, and developed the production technology of Italy high-grade European shoes.

At that time, there were only low and Medium leather shoes in the domestic market, and all the top grade leather shoes were imported.

The famous brand leather shoes produced in Shanghai cost about 100 yuan per pair, while the international brand shoes can be sold for more than 1000 yuan.

In 1993, Kangnai's "big Lai" European high-grade leather shoes fired, and the retail price in Shanghai reached more than 400 yuan per pair.

From then on, the road of Kangnai's high-end shoe making is more and more solid.

Goodyear technology is a highly difficult technology, which adopts advanced stitching and gluing technology, and is specially used for making high-end leather shoes.

In Italy, this process is basically manual, so it is also accompanied by low productivity and high cost.

Kangnai launched the "mass production Goodyear technology high-grade leather shoes" project, which has solved the key technical problems such as machine sewing welt, sewing outsole, clamping bag and cork core filling, and made the mechanization of the process more than 80%, and successfully realized batch production.

According to Zhou Jinmiao, vice president, "mechanized mass production has greatly reduced production costs and greatly enhanced the international competitiveness of products.

The price of leather shoes exported from this process ranges from 30 to 50 euros, behind which is Kangnai's decades of manufacturing expertise, 280 fine processes, 13 core technologies and 50 technology patents.

Moreover, Kangnai has successfully managed to avoid many technical barriers to trade through its cooperation with the British footwear trade research association, which has the international footwear technology certification standard, and has entered the "game rules maker" ranks to find another way to break the barriers to international trade technology.

While shortening the gap with international benchmarking enterprises, Kangnai has increased its voice in the international market.

At present, it has three core brands: "Kangnai", "Kangnai family" and "KINGSTEP Jun step". In 2015, it achieved operating income of 2 billion 10 million yuan, up 6% over the same period last year.