2016 China Clothing Conference: 4 Factors, +3 Level, To Promote The Development Of Garment Industry.

Recently, Sun Ruizhe, President of the China Textile Industry Federation, proposed that the garment industry should work hard to link new kinetic energy and new supply in the "2016 China clothing Convention".

What impetus factors can link the new kinetic energy to further development of the industry? Sun Ruizhe believes that there is plenty of kinetic energy and there is still room for new markets.

First, look at the market capacity. According to the state " The 13th Five-year Plan "In 2020, the gross domestic product and the per capita income of urban and rural residents were double that of 2010. In terms of clothing consumption, it means that 750 billion yuan clothing consumption will increase in 2020. In the process of urbanization, 100 million of the rural population will be converted into urban population, which will increase the clothing consumption of 160 billion yuan. At present, the proportion of per capita disposable income of urban and rural residents in China is 3: 1, and the difference in clothing consumption is 3 times. Narrowing and eliminating this difference is the fundamental task of China's consumption progress, and also the space of the textile and garment industry.

The second is the network economy. Textile and garment industry In the network economy, it has been playing a leading role. In 2015, its online retail sales accounted for 830 billion yuan, accounting for 21% of the total sales volume of the whole country. It is estimated that the total online shopping scale will reach 1 trillion and 600 billion US dollars by 2020. In 2015, the total e-commerce of textile and clothing has reached 3 trillion and 700 billion yuan. This is the new space brought by the network economy.

The third is capital market. At present, many companies that focus on certain areas do well, but the valuation of capital market is not high. Instead, they can form a vertically integrated enterprise chain with a very high market value. To make the capital market recognized, we must form a dominant and monopolistic position in a subdivision field. If you want to get the favor of the capital market, you need to further integrate it.

The fourth is the open external pattern. The construction of the free trade zone has created a more open external pattern for the textile and garment industry. The supply side structural reform and the "three products strategy" have also created a very good space for the development of enterprises. "Returning to the essence of products" is an important factor in competition. Sun Ruizhe said that to change the traditional thinking of paying attention to product attributes only, we should establish a value connection between quality production and quality consumption. To build industrial civilization, we should also give consideration to ecological civilization and business civilization, and guide consumers. At the same time, we should set up the four in one concept of social responsibility, which is "people-oriented, environment-friendly, fair competition and consumer safety" at a higher level.

Strengthening "collaborative new supply". Sun Rui Zhe It is believed that the 3 levels of government, industry and enterprises should exert their resultant force.

At the government level, the new supply is the supply of policy, the supply of services and the supply of confidence. In other words, we should develop the supply of environment, the supply of innovation power, and the supply of growth space; at the industry level, it is the development oriented supply, and the supply of resources integration and the supply of standard and standard. In the industry exhibition economy, exhibition platform, innovation alliance construction and so on, it is the sharing of resources integration. In addition, the standard perfection and social responsibility construction are the effective supply of the industry; at the enterprise level, the supply of products and innovation, the supply of employment tax and the supply of powerful elements. As far as the development of enterprises is concerned, technological progress and product innovation are the foundation; cost control and quality management are the guarantee; ecological safety and fair competition are the responsibilities; Fashion orientation and consumption promotion are the objectives.

"The future development of the garment industry is to create a pluralistic symbiosis of various economic forms, such as manufacturing economy, service economy, experiential economy and so on, giving birth to new formats and leading fashion consumption." Sun Ruizhe said.