GAP Pushes AR To Shop Young Blogger's Eyeballs

2016 Pokemon Go has attracted much attention since the hot Go compared with VR, which has a low threshold. This mixed virtual logic, which will "dump things into the real world," has long been the focus of giant investment research and development, such as in January 21st. Alibaba Invest $6 million in Israeli AR lens manufacturer Lumus.

According to the world clothing and shoe net, by 2020, 100 million people will be shopping through AR technology. This also means that 2017 will be the prime time for AR shopping. And the latest progress in AR shopping is also endless. At this ASUS CES2017 conference, the ZenFone AR experience is another big progress in the industry. GAP AR shopping cooperation project.

　 GAP's innovation in AR shopping

GAP, the big clothing chain of the United States, will launch its own new AR retail application DressingRoom in January 30th. This application allows customers to set up a body similar to their own body on the phone, try different styles and sizes of clothing, and adjust clothes. Obviously, GAP is set to win the favor of young people.

GAP application innovation is: set up a series of body proportions of the human body model, before most of the AR applications, customers need to use their mobile phones to scan their bodies, so usually do not wear too much clothing to achieve the best results, the reality is not strong practicality. But Gap eliminates this step and directly sets the proportion of fixed body size. Gil Krakowsky, vice president of Gap global strategy and business development, said: the main goal of this application is to keep it simple, and then modify it according to customer feedback.

At present, this application limitation is that it must be equipped with Google deep sensing and motion tracking camera system Tango's mobile phone, and on the market, except ASUS's upcoming Zenfone AR, only Lenovo Inc's Phab 2 Pro model.

　 The future of AR shopping

Online shopping is a huge industry development. clothing Retail industry has its own limitations. Online buying of clothing naturally can not compete with the physical store in product quality and loyalty. The introduction of AR technology can break through the last barrier of "online shopping to replace all physical stores".

In addition to GAP's courage to try, Nike and Adidas also introduced AR to their shopping module. For example, Adidas is now being used in Paris store to try on AR. Customers can use the flat of the store to connect to AR equipment. The white shoes on the feet will change patterns, and customers can switch colors freely. This project is led by SmartPixels, a French AR technology company, and will have more capital to develop new services in the future.

What is a fly in the ointment is that this service needs to rely on professional equipment at present, and customers can not carry out DIY at a more convenient mobile terminal. Nike has collected a wide range of customer data on its own NikeID, including their habits and preferences. Research and development of AR mobile apps will undoubtedly become an important Nike strategy.

In addition to GAP and Nike, the traditional clothing business, AR has also been popular in other industries, such as Amazon's Product Preview service, you can directly put the TV set in VR in your home, you can see the actual effect. The Lowe's Vision application of Lowe, a household product retailer, can scan the size of rooms, the location of people and furniture, and then you can freely put furniture in your home.

More interesting reports, please pay attention to the world clothing shoes and hats net.