Following Tmall Store And Jingdong House, Tencent Westore Seized The Physical Retail Market.

Guangzhou's friends are blessed! On the seventh day of the Seventh Festival, Tencent WeStore is located in "Guangzhou T.I.T Creative Park".

What is interesting is that this is after Ali's "Tmall shop" and Jingdong's "Jingdong's home", another big coffee website is a physical store.

Unfortunately, stores are not yet fully open to the public at present.

WeStore structure layout

WeStore, WeChat's first official brand image shop, mainly includes three parts: exhibition hall, surrounding shops and coffee shops.

Expression, red packets, dialog boxes and other WeChat elements, naturally become the focus of sales in the store peripheral products.

On the other hand, in keeping WeChat's consistent "green oil" main tone, WeStore also combines the fashionable grey elements to further highlight the minimalist and literary brand atmosphere.

WeStore retail mode

WeStore stores, on the one hand, highlight the influence of WeChat's peripheral IP, on the other hand, are mainly carrying out the demonstration function of "small program" online retailing.

In the layout of the entire application scenario, from the operation process of entering, registering, shopping and so on, the experience point adopts the way of two-dimensional code scanning.

Through the two-dimensional code, the small program online entry will logically bind to WeChat.

From another point of view, the small program has also demonstrated the possibility of using online offline scenes in completing the online drainage mission.

As far as user experience is concerned, Westore uses online consumption mode throughout the shopping process:

Experience scanning code, add shopping cart to settle accounts.

Choose picking method, WeChat direct payment.

Receiving the information notification and going to the store to pick up the goods.

This offline experience, online payment, though there are still many on-site consumers are not adaptive, including Xiaobian also like the "take away" consumption habits.

Nevertheless, Westore has been out of stock at the 18 day of its opening day, and obviously has the advantage of "mass base", which can still bring huge profits.

Small program + new retail network:

Over the past few years, brand pformation of the major entities has made mobile business providers expand product promotion and marketing, but in fact, 0 of the electricity suppliers have created more than 30% of the brands and finally died.

However, when this year's "new retail" brings hope, a large number of electricity suppliers, big coffee, have been killing the next line of entities and snatching the new cake.

What should the traditional store do at this time?

Look at the present.

With the innate location of "peripheral store" gene, according to the multiple entry advantages provided by WeChat, precise location of user locations is recommended for local stores to quickly drain local traffic.

In the early stage of layout promotion, traditional businesses simply need to upload product details to achieve high quality consumer realisation.

In addition, when users are authorized to focus on small programs, the station will automatically precipitate user data and consumption data as the basis for the operation and purchase of the brand in the later stage, so as to avoid the cost wastage caused by large stores of traditional stores.

For users of Micronet micro network, after starting the applet to dock the original WeChat public number, and further expand the consumption and service entry of online shopping mall, user data will acquire intelligence into the background CRM module.

Through the combination of advantages of port and data, businesses can formulate enterprise operation plan, and use micro network system's "WeChat group", "full cash back" and "universal red envelopes" to innovate and play regularly or unnecessarily to promote marketing, accelerate the two consumption pformation in the interaction with buyers, and realize the gradual evolution of vertical shopping mall.

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In view of the huge social ecology of WeChat's 900 million users, it will maximize local consumption and expand the micro business market step by step in the huge daily flow advantage provided by the platform, which will significantly reduce the cost weakness and the genetic disadvantage of the one-off integrated network.

Without losing the initiative to fuse the wrist, it will further speed up the real sense of "

"Concept" to lay a foundation for future development.

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