2018 Spring Retail Analysis Of Women's Wear

All kinds of contrast mix and match make the suit run through the new spring products. Sportswear starts to decrease, but movement details and print themes remain the key.

Contrast Mashup

Last season's monochrome and fine cut themes permeated the new products of spring and summer. Contrast mashup still focuses on fashion and leisure, and is popular among young girl retail brands. The west is still an important carrier to display the grid of Prince Welsh. The lightweight trench coat has developed rapidly and become a spring layer. Truncated wide leg trousers and bell bottoms are the main trousers version; bright colored jerseys and hoodies are updated.

Gentle sportswear

Sportswear is the focus of January every year. This year, sportswear is still the key to fashion and sports retail brands, and the current health trend continues to cater for this tone. The sportswear colors that affect the trend of sports shoes permeate into sportswear, and the color of pink wax and lilac are the key colors. Gray and blended gray make the sports brand more modern, but not too girlish.

　　 Practical season change

The theme of the new product appeared in January. This trend makes it suitable for heavy seasonal jacket and fashion custom shorts and sweaters. The main hits are deep khaki green; the minimalist edition matches fine and practical details, paying tribute to the theme. Elegance and practicality will run through the spring.

　　 Eye-catching red

Red continues to prevail in various markets and regions, as well as last season in the retail market. The tone of a single garment is mainly eye-catching and bright, which can be matched with other single products or create a more visual impact of the overall shape. Washed red Tophop for young tannins is leading a new trend.

Golden orange yellow

Yellow continues to emerge, becoming fashionable color, and its gorgeous gold is used in the new products of the mid end retail brand. Orange yellow is the key color of the girl market. The core cutting tailoring series will bring the embroidered pilot jacket and fur jacket into the new season.

　　 Racing stripes

Sportswear and 90s elements continue to affect women's clothing, details, prints and patterns, so that retailers can easily integrate into the trend. Racing stripes have long been hidden in the mid market, and now dominate the new market. The color block stitching jeans, or the more authentic sports stripes and elastic waist trousers, are all fashionable because of the big buttons.

Grid update

The grid has been popular since the last season, bringing the brand new important print theme that runs through 2018 spring and summer for retailers. Prince Welsh's grid is still the key, which is consistent with the current trend of suit, and the window lattice and the large Scotland grid are full of new ideas. Soft pink wax or bright color combination updates the classic autumn and winter pattern to make it suitable for warmer weather.

Image V pattern

The trend of dominating women's wear began to weaken, but sportswear still had an impact on the details and the trend of printing. V stripe is an important update for commercial color patches. Red, dark blue and white make up the eye-catching palette and have more personality.

Wide leg pants

The bottoms in all regions are changing from tight fitting to broad legged, and the wide legged trousers are springing up in new products in January. High waist is most pleasing in western trousers and tights. Shorts and legged trousers are suitable for displaying ankle socks.

　　 Slogan update

There is no sign of decline in the logo boom, and retailers continue to use slogans as local patterns for all kinds of products. Although printed slogans are still the key elements of plain plain knitted garments, slogans are also used for knitted sweaters, and the price of inlaid sport shirts and Embroidered Fleece pullovers is higher. Social media still has an impact on phrases and typography.