Laundry Company "Hand In Hand" Fashion Rental Platform To Create A New Sharing Mode.

World clothing shoes and hats "shared Wardrobe" has realized the dream that women can wear different clothes every day. Since last year, it has seen explosive growth in Southern China district.

However, the issue of cleaning clothes is still a major pain in the development of the industry.

To this end, in the afternoon of March 25th, the world's largest intelligent laundry company is washing laundry together with Asia's largest sharing platform for fashion monthly "clothing two or three" to sign a strategic cooperation agreement.

"Sharing Wardrobe" on-line city white-collar, early adopters spend money to rent clothes.

Download APP or login to official WeChat, pay membership fees, you can enjoy unlimited rental of clothes every month, and you can also pack and pack.

With the boom of the shared economy, many kinds of rented clothes under the banner of "sharing Wardrobe" have been attracted to a large number of urban white-collar.

Miss Liu of Guangzhou is

One of the app users, at the end of last year, she spent 499 yuan on a month's renting service and was able to replace and use 13 clothes for a month to share the renting platform.

Miss Liu counted out an account. If the average amount of clothes was 500 yuan, it would cost 6500 yuan for 13 sets of clothes, and now she only spent 499 yuan, and it could be very cost-effective to rent many thousands of Yuan's luxury brands.

It is reported that the shared dress platform offers many young women like her who have just entered the workplace a chance to quickly find their own style and enhance their taste.

Another white collar Miss Huang, a Pearl River new town who shared rents, said she belonged to the fashionable fashion changing clothes and could wear nearly 20 new clothes every month.

The biggest trouble of shopping before was that after shopping for a fancy dress in a shopping mall, it felt outdated after several times.

"So that hundreds of clothes at home, or feel no clothes to wear."

But since using shared clothing, she basically changed clothes to work every day, and the style and quality were pretty good.

In an interview, reporters learned that under the tide of shared economic development, many women in Guangzhou and Shenzhen have changed their dressing styles and chose "clothing sharing".

It is reported that Asia's largest share fashion monthly rental platform "clothing two or three" has tens of millions of users.

It is reported that "clothing two or three" users are mainly white collar around 23-30 years old, they have certain purchasing power and more open fashion attitude, "not to save money to share, but to try to share more".

Zhou Jianhua, deputy general manager of laundry every day, said that from the first 1700 pieces of clothing to nearly 15 thousand pieces of laundry every day after six months, the amount of clothing two or three has accounted for nearly 30% of the daily average daily laundry volume, which shows that the sharing of rents in the Southern China District has increased.

Worries under the scenery

Cleanliness is the biggest pain point

Although sharing rents has many advantages such as worrying about women's love for beauty and re optimizing the allocation of resources, according to the reporter's understanding, each garment for sharing renting platform will probably be pferred 20-30 times, and many consumers are concerned about the sanitary condition of sharing renting platform.

Miss Zheng said that she had chosen a shared clothing software, but she felt that the clothes were not washed after receiving the clothes, and there was a strange smell.

Miss Zheng has even received damaged clothes, and the experience is very bad.

And

To send it to Shanghai for cleaning, the cycle time is longer.

After a period of time, she chose to give up.

Miss Lee also has a wait-and-see attitude towards sharing rents.

She believes that although the rental platform price is not expensive, many styles of clothes, but after all, is close fitting clothes, think of others through, there is always a bit worried.

"Sharing rent clothes is good, but the process of cleaning clothes is a mystery. It is very worried that enterprises should ironing and Subleasing those clothes without obvious stains in order to reduce costs.

If customers get skin diseases and infectious diseases, how can they solve them? "Said Zhang, the public.

In addition, many citizens said they had logged in a variety of sharing renting platforms, although the platforms were labeled with "clothes to send back to clean and disinfect", and the use of multiple disinfection procedures, but how these rented platforms actually wash clothes, users are "two eyes and a black", and there is no clear guarantee.

Direct pain in the industry

Laundry enterprises help to share the clothing market

It is learnt that every day

The digital smart laundry central factory has an area of more than 40 thousand square meters, a total of more than 300 washing machines and 100 thousand clothes per day. It is the laundry washing enterprise with the most washing equipment in China.

The two sides worked together to develop 16 standard washing procedures.

In addition, factory sensors and monitoring devices will be able to display every cell in the process, such as clothing collection, pportation, sorting, washing, ironing, disinfection, etc.

Reporters at the scene saw that "clothing two or three" storage in Southern China district was also built on the third floor laundry factory every day.

The clothes returned by customers are sent directly to the sorting system of laundry every day and processed according to the strict process.

After 16 processes, the clothes were packed and then entered the "clothes two or three" storage system.

The two sides also agreed to take advantage of the largest intelligent washing plant in the world to jointly develop the leasing industry.

Clean new process, new technology, new process and efficient disinfection and sterilization technology research and development, and jointly promote the standard of care for fashion rental.

Accelerate the layout of "renting and washing integration" of domestic clothing, and jointly create a new mode of sharing clothing development.

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