Vientiane New Born In China Fashion Week, Designed For The Times

When diversified personality consumption and quality consumption gradually come to the center of the stage, when the need for a better life becomes mainstream, a change that belongs to fashion consumption will meet with us in this spring.

So, are we ready for this change?

China International in March 26th

Zhou, we can find some answers.

This day is Vientiane freshmen, spanning style and category: the three release around children's wear reveals innocence, joy and freshness. Grace Chen and EVE CINA bring new views on elegant women's wear. B+ by beautyBerry presents a preview of autumn and winter series in another form.

From the beginning of the morning, water boy, Italy tree and FlowerNine took turns to bring three games.

Release, so that this day's sense of freshmen is more intense.

Founded in 1995 water babies brings a new change of "old" brand, camouflage and overalls, holiday printing skirt and

It is easy for people to imagine the harmonious picture of a family outing.

Italian tree is a Chinese style menswear brand that has been on fire for the past two years. In the fashion week this season, a children's dress was released, turmeric green and brocade blue dyed.

The children's high definition brand FLOWER NINE sun Na song Kai's conference focused on the theme of "north and South", the beauty of ice and snow, the makeup of snow elves, the color of white and blue of glaciers, and the role of laser materials, meaning fusion of nature.

No matter whether the traditional brand adapts to the new rules of the game, or whether the adult clothing brand extends across the category, or the new brand extends the creativity, all of them cater to the new generation of consumer groups - 80's and 90's preferences, interprets children's clothing design from a family's perspective, and tries to attract attention in a more recognizable way to get the psychological and cultural identity of the wearer.

This is also true of the fashion industry.

Simple brand totem is fading out of the aura. Fashion consumption is becoming more rational and part of daily life. Product quality, design style and cultural endorsement have become the focus of attention.

As a result, people began to be willing and willing to take the minority brand, especially the designer brand.

For example, Wang Yutao's B+ by beautyberry.

The release was selected in Wang Yutao's studio at 751D PARK, where small models were shown to preview new products with static display.

A feature of cartoon animal image has been released every quarter. Wang Yutao has embroidered camels and hoodies on the camel, simple lines outlined, wool and embroidery and other materials stitching, image and interesting, I am afraid this is the most lovely interpretation of "one belt and one road".

In Wang Yutao's view, people nowadays want to release themselves more subjectively and experience the trend that they did not dare to try in the past.

The beautyberry 2018 autumn winter series presents the street style in 80s, with wide shoulders, lattice stripes and punks. It conveys unruly, but in color matching and accessories selection, it is orderly in the mix and match. From the techniques, it extracts elements from baseball, sand sliding and other dynamic activities, and then points out the "play" and "fun" attitude.

More and more designers and brands focus on young and interesting designs, and Wang Yutao says that the secret of beautyberry is that it comes from life and above life.

The Grace Chen (Chen Yehuai), who is also good at capturing life, brings the "modern era" series. If you understand her previous design, you can feel the new series of breakthroughs.

Grace Chen has added a lot of military style in its usual elegance and elegance. The lines are more loose and casual, and the profile is more robust.

When different age models come out, especially the model mother godmother Han Yi's debut, people are immersed in this elegant grace that crosses the age.

The consistent concept of Grace Chen is to let Gao Ding go into life. It is not only the extreme prosperity that does not catch up with the earth, but also the attitude towards life. The observation, research and promotion of modern Chinese women is her lifelong subject.

She said, "I design not the work, but the clothes you wear."

In the last release of the day, EVE CINA's designers integrated the works of artists into the design.

Like the theme of the show, "love is boundless and embroidered", the team of Yi Wen has been dreaming of traditional costume culture in the past 15 years.

On this issue, the designers of EVE CINA and the embroidered ladies are looking for inspiration from the artist Cui Zimo, the mountains and seas, and the grass and trees in Zuo Jin's pen. They show unique artistic conception by means of printing and dyeing and three-dimensional embroidery.

Just as they are walking in the mountains, there are mountains and flowers on the skirts of the flying mountains. There are blue sky and clear water. There are mountains and rivers, and there are fields of the earth. Dragonflies and butterflies are dancing around them, like paintings and dreams.

Fashion has always been a mirror of the times. Through fashion, we can explore cultural customs, current aesthetics and lifestyle.

Today, fashion consumption is gradually released, the designer brand has explode, and the brand of cultural confidence has attracted much attention.

According to a survey, 58% of Chinese consumers had bought local designer brands in the past year, and nearly 70% of respondents bought Chinese local designer products online.

All of these provide fertile ground for the survival and growth of Chinese designer brand.

Although for most of the young designer brands, it is still a critical moment for survival. The fashion industry chain that belongs to designer brand is not mature enough. Today's China International Fashion Zhou Zheng strongly links all resources to empowering designers and brands.

As designers on fashion week have said, China International Fashion Week is witnessing the course of Chinese fashion. The China International Fashion Week is the eye of Chinese consumers, representing the power of China's new generation.

The era of Vientiane freshmen is not to be missed.