Zhao Yingguang, The Brand Of The Korean Clothing House, Is The IT Elite In The Clothing Industry.

When I first met Zhao Yingguang, I felt "low key and modest".

"I went to sea in 2006, when I thought the Internet was a good direction for development, but there was no definite goal.

I bought a computer, recruited an employee, started selling other people's products online, and found that the benefits were not good.

In 2006, Zhao Yingguang, who worked in the high-speed group, resigned and talked about the hardships of his initial business.

When I first met Zhao Yingguang, I felt "low key and modest".

From 2008 sales of 3 million yuan a year, to 2017, "double 11" on the day of turnover of 516 million yuan; from the initial staff of only 1 to 2000 families now, the helmsman Zhao Yingguang led Han Du Yi house out of an unusual clothing business road.

Creative product group system to stimulate employees' "small universe"

"I went to sea in 2006, when I thought the Internet was a good direction for development, but there was no definite goal.

I bought a computer, recruited an employee, started selling other people's products online, and found that the benefits were not good.

In 2006, Zhao Yingguang, who worked in the high-speed group, resigned and talked about the hardships of his initial business.

"Later I exchanged with a Korean Internet brand founder, he told me that if only dealers do not have great development, they must make their own brands.

I ran to the north to introduce talents in the field. I didn't expect how much money would come, but I could only consider the local college students and train them.

Zhao Yingguang said.

The idea of product group system comes from the consideration of contract responsibility system.

Facts have proved that these university graduates have gained rapid growth in such a mechanism.

At present, the best performing group is three people who can sell tens of millions of dollars a year.

Zhao Yingguang said frankly, the more than 300 product teams allow Han dresses to come up with 30 thousand new clothes every year.

Zhao Yingguang said that every Korean product from the design, production and sales to the "product group" as the core.

Take the product group of 3 people as an example, these 3 people are designers, page producers and inventory managers, who are solely responsible for a single product.

With the advantage of the product group system, Han Du Yi house sold out at the rate of 95% in the quarter.

Big data precision marketing under research and development system

At present, the concept of new retail is very loud, but in Zhao Yingguang's view, if we want to really play the new retail business, we can not do without the support of big data.

Incidentally, Zhao Yingguang, who liked to study computers at school time, really used this skill in the construction of enterprises.

"In 2010, we set up our own IT team, which did not do much at that time.

In 2014, we dug up a talented person from IBM's high salary.

In 2016, the data warehouse was established and perfected.

In 2017, we began to study a large number of core algorithms.

Zhao Yingguang said.

"From the fast fashion clothing area, ZARA and UNIQLO are all longer than us, and style design is not to be said, so it is very difficult for us to compete with them, but we may still have a good chance of precision marketing."

Zhao Yingguang said that Han Du she built a flexible supply chain synergy system through the whole chain digital supply mode, so that consumers,

Manufacturers, garment manufacturers, logistics companies, distributors, warehouses, etc. interact.

Incarnation eco operators hatch new kinetic energy

Now, searching for Baidu's name, you will find that it is not a clothing brand seller, but an Internet eco operation group. The core of its eco capacity operation comes from its innovation and launch of the blue ocean incubation base project.

In January 8, 2016, endorsement by the Ji'nan municipal government, the Han Du Yi house, Zhihui LAN Hai Internet brand incubation base (hereinafter referred to as "Zhihui blue ocean") was officially unveiled and entered into operation in July of that year.

As the first GCP mode eco friendly Internet brand incubator operated by the Ji'nan municipal government and enterprises, by the end of 2017, Zhihui blue ocean had incubated more than 100 Internet support projects through the "field incubation" and cross regional "cloud incubation".

Zhao Yingguang said that Zhihui LAN Hai Internet brand incubation base has already established cooperation with IDG VC, and has established its own blue whale college with Han Du University and Taobao University, and founded blue whale roadshow and blue whale forum.

He said that Zhihui blue ocean will be from the Internet.

The brand quickly cut into the two circle of cosmetics, home, fashion home, automotive products and so on, and then attracted the innovation of three circles, such as artistic creativity, Internet cross-border business and Internet finance. On the basis of forming a brand group, a highly competitive Internet Co was gathered to attract modern service industries and financial industries to form a highly competitive "Internet industry cluster".

Wind and fog can't stop the pace of love.

As an entrepreneur, Zhao Yingguang is also unequivocal in carrying out social welfare.

He also made a brilliant name for his commonweal project -- "endless bloom".

Launched in 2013, this public welfare project is a beautiful program dedicated to making Chinese children wear fashionable school uniforms and supporting the growth of outstanding students.

As of March 2018, the pace has spread to 96 poverty-stricken primary schools in 42 cities in 22 provinces of China. 141 donation activities have been carried out, 11586 new school uniforms have been sent, 135 outstanding students and poor families have been subsidized, and nearly twenty thousand teachers and pupils have been benefited from poor primary schools.

Every school uniform donated by Han Du Yi house is printed with endless and endless beautiful flowers, hoping to bring endless and endless love to children in these poverty-stricken areas, so that children can feel warmth and care and help them realize their "Chinese dream".