2018 The Development And Trend Of Chinese Sportswear Industry Is More Fashionable And Intelligent.

Sportswear in a narrow sense refers to garments specially used for sports competitions, usually designed and manufactured according to specific requirements of sports events.

In the broad sense, it also includes clothes for outdoor sports activities.

The upper reaches of the sportswear industry are textile processing industry, and downstream are retail and wholesale consumer groups.

China's huge population base, the continuous increase of per capita disposable income, the rapid development of urbanization, the enhancement of residents' fitness consciousness and the increasingly fashionable and branding of sports consumption provide a solid foundation for the development of sports apparel industry in China.

China's policy of promoting the national movement and the upgrading of consumption have promoted the rapid growth of sports apparel demand in China. Under the participation of the whole people and the development of information technology, the fashion and intellectualization of sportswear have become the trend.

Policy landing + consumption upgrading helps industry grow

The development of sportswear industry is fundamentally the expansion of the consumer market, and the foundation is the growth of consumer groups.

In recent years, China has issued a series of policies to promote the national movement and encourage the whole people to improve their physical fitness. This will play a significant role in promoting the increase of the number of sports in China, thus bringing about the expansion of sports apparel demand and promoting the expansion of the industry market scale.

The State encourages the nationwide movement, which provides policy guidance for the sound development of China's sports industry. Meanwhile, with the continuous improvement of the level of economic development and the growth of the disposable income of residents, the consumption power of residents is also increasing. Residents in the purchase process of sportswear no longer focus on price alone, but are more concerned about product quality, brand culture and other characteristics. The upgrading trend of consumption promotes the expansion of sports apparel industry.

According to European and international data, in the past 2012-2017 years, the market size of China's sportswear industry has been expanding, with an average annual compound growth rate of 6.5%.

In 2017, the market scale reached 104 billion 500 million yuan, an increase of 9.77% over the same period last year, and the increase rate was 0.22 percentage points higher than that in 2016. According to this calculation, the market scale of sports apparel industry in China is about 114 billion 700 million yuan in 2018.

According to the composition of sportswear products, the size of the training clothing market in the professional sports or training accounts for about 1/3 of the Chinese sportswear market. The scale of the outdoor apparel products market which is closely related to sports accounts for 17%, and the market size of sports derived clothing accounts for 50%. It can be seen that leisure sports wear has occupied the dominant position in the Chinese sports apparel industry.

Fashion elements increase, intellectualization trend appears

With the growth of income level and consumption level in China, the trend of consumption upgrading in China is obvious. People pay more attention to product quality and brand, and pay more attention to the development and satisfaction of their individual needs.

As the State encourages all the people to take part in physical training, the market scale of sportswear industry in China will continue to expand, and at the same time, the competition of product categories will become more and more intense. In order to improve the viscosity of consumers and meet the diverse needs of consumers, sportswear can appear on many occasions, and all moving brands will add more fashion elements to their sportswear.

Letters and printing as the simplest means have been widely used. Lining, a domestic sports brand, once held fashion show in New York fashion week in February 2018. While the fusion of Chinese perspective, sportswear displayed the value of the brand with bold design, which has attracted the attention of many consumers.

With the improvement of science and technology, with the development of the national fitness campaign, people have more requirements for sports and fitness, such as strengthening the protection of human body and improving the level of sports monitoring. This series of requirements has promoted the technical content of sportswear.

At present, technology companies have designed and manufactured intelligent wearable products that can obtain human motion physiological data based on clothing.

Through the intelligent hardware on the clothing, collecting heart rate, breathing and surface electromyography signals, monitoring muscle activation degree, relying on artificial intelligence algorithm, and automatically generate motion analysis report on the APP side of mobile phone, providing users with a perfect technology experience.

With the increasing number and variety of wearable devices in China, the trend of intelligent sports apparel is beginning to appear.

Author: Xiao Yunxuan