Tmall's New Product Strategy Is Upgraded, And The Brand New Brand Has "New Product" Logo.

Tmall's new product starts with new moves. In July 9th, on the Tmall platform, 30 days after the first release of brand new products, there will be "new products" logo on the search results page of mobile Taobao APP and Taobao Tmall PC terminal.

New products have become the core strategy of Tmall brand. Previously, Tmall has announced that more than 50 million new products will be launched in Tmall in 2019, and Tmall has become the world's largest new product launch platform. Since April 17th, Taobao Mobile's Tmall portal has been upgraded to Tmall's new product directly, which means Tmall has another major strategic upgrade.

In the past six months, Tmall has released nearly 30 million new products. This means that every 0.53 seconds on average, a new product will be launched on Tmall. It is worth mentioning that the purchase of new products is a trend of universal consumption. During the Tmall 618 period, consumers of either the second tier or the three to six tier cities showed strong willingness to "grab new".

Nelson recently released a trend report for Chinese consumers to "catch up with novelty and novelty", and once again proved that buying new products on Tmall platform has become the mainstream of consumption. The report shows that 46% of consumers like to try new things, take the initiative to search for new brands and new products. Tmall and other electronic business platforms have become the main channel for consumers to try new things.

The new consumption trend has made new products an important kinetic energy for the growth of brand business performance. Data released by Tmall showed that sales of new products on its platform in 2018 were two times faster than those on the whole platform.

The reporter looked up the public information, found that HUAWEI P30 series, glory 20, Jordan AJ6 Cherry Blossom sports shoes, Adidas 2019 new UltraBOOST running shoes, the Summer Palace lipstick, white rabbit perfume these first half of the topic, the most attention of the new products in all industries, without exception, in Tmall's debut. Some are sold offline, while others are sold exclusively by Tmall. The online Starbucks consumer's claw cup, which causes consumers to queue up and fight all night, is also the only selling platform on Tmall. The 4000 paw cups were robbed for a few seconds.

Heroes, pens, rabbits, and other old brand are also in recent years and Tmall in depth cooperation, the introduction of new products, and the new consumption trend, new development.

This also makes more than 60% of the world's famous brands put the new products in Tmall first. Mobile phone digital, household appliances, beauty, personal care and shoes are the fastest areas of new products.

Insiders pointed out that when consumers are not familiar with new products, the multi touch marketing and convenient shopping methods of e-commerce platforms attract consumers to try and buy new products. "Whether it's an international brand or a new niche brand, no matter what industry or category it is, Tmall's e-commerce platform has become the first choice for new products."