Ann Li Fang: A Century Of Responsibility And Responsibility For The Future

"Looking back on the beautiful cause of more than 40 years, it can be said that without reform and opening up, there will be no enterprise development today. Ann Li Fang is not only a witness, practitioner and beneficiary of reform and opening up, but also a beautiful epitome of the history of modern underwear development in China. Speaking of the innovation and development of ANN Li Fang, founder Zheng Mintai said: "this year is the 70th anniversary of the founding of new China. I am very happy and proud of the earth shaking changes and achievements of the motherland. Stepping into a new era of socialism with Chinese characteristics, we believe that diligent and intelligent Chinese people will realize the great rejuvenation of the Chinese nation and realize the Chinese dream. In the future, an Li Fang will always keep pace with the reform, keep pace with the times, innovate with innovation, create wisdom and create hundreds of years of brand. "

From the first tridimensional women's underwear in China to the first three dimensional "convex trousers", from an initial investment of 11 million yuan to set up the "China knitted (underwear) fund" to empower "technology, fashion, green"... Ann Li Fang always takes the lead spirit of "running for 20 seconds", the responsibility and responsibility of the new era, strides forward and dreams forward.

Build a fashion layout and achieve a beautiful career

If loving beauty is the nature of every woman, creating beautiful life, pursuing beautiful career and achieving beautiful culture are the tireless pursuit and mission of ANN Li Fang. Over the past 44 years, the core values of "providing demand, creating value, harmonization and harmony, improving efficiency, and striving for excellence and never-ending" have been run by each other in every gene of DNA.

In 1975, in an office in Hongkong, China, with offices less than 300 square meters, Mr. Zheng Mintai opened his path of beauty. In order to make Chinese women more confident and beautiful, he used his bread machine to cut out the first Chinese three-dimensional underwear. No one would have thought that such a "layman" who crossed the river by feeling the stones was later called the "China's underwear master".

In order to realize the greater development of ANN Li Fang, Mr. Zheng Mintai put his eyes on Shenzhen in 1987, and set up an Li Fang (China) Garments Co., Ltd. since then, Li Fang has ushered in a transformation again and again, and the Chinese underwear has come to a new era of high-end and branding development. Under the leadership of Mr. Zheng Mintai, while extending the brand connotation, enriching product content and improving the quality of products, Fang Li Fang also started and improved the sales network in the mainland and entered the Yangtze River Delta in large scale. The company was established in Changzhou, Shanghai and Shandong.

"If 70s is the beginning, 80s is growth and 90s is precipitation, then after 2000, Fang Li Fang has been transformed into a fast lane of" technology, fashion and green ". In 2007, the first phase of the Shandong Industrial Park was built and put into operation. In 2010, the Fang Fang Fang building was located in Shanghai, and the new Changzhou factory was completed in 2015. So far, Li Fang Fang has completed his strategic layout based on Hongkong, Shenzhen and North China.

In the past 44 years, Ann Li Fang has always been a pioneer. He takes the lead, takes on heavy responsibilities, plays the leading role and makes progress in the development. In 2006, Ann Li Fang listed on the main board of Hongkong stock exchange. Today, its eight brands, including Fang Li Fang, Feng Di Shi, Comfit, Liza Cheng, E-BRA, IVU, Andrew, LUCIE S WORLD, are committed to meet people's needs for different levels of underwear. So far, there are more than 300 retail outlets in China, including Hong Kong and Macao, with more than 1800 retail outlets.

Ingenuity creates a new way of life.

Comfort is the keynote of an Li Fang's underwear. Environmental protection and health are the attitude of an Li Fang man.

"Small underwear, big world." A piece of underwear, for Li Fang, is a technology integration and independent research and development of human body structure, sports mechanics, psychology and other disciplines. A qualified underwear product must be tested by more than 50 processes and more than 30 kinds of quality tests. Shrinkage tests, color fastness, formaldehyde, pH value and pilling test are carried out. Only by being safe and comfortable can we be able to afford the title of "underwear expert". Over the past 40 years, the constantly innovating technology of independent research and development is the real mapping of the pursuit of excellence and endlessly.

In order to make underwear become the "second skin" of the human body, Anli Fang starts from the source, inspects the origin, cultivation and production process of natural fibers and fiber materials, comprehensively controls the ecological performance of materials, and gives consumers the most intimate care. In 2002, Fang Li Fang first became the first accreditation enterprise in the underwear industry to get the "ten ring mark" of green eco textiles, and worked for 17 years on the environmental protection road. It not only guaranteed the safety and environmental protection of the product itself, but also ensured the environmental protection and ecology of all links in production, use and processing, and was healthy and harmless to the human body and the natural environment. More than 50 patents, led by "three dimensional steel rim", "super low heart position", "no steel ring, comfortable Cup", "smart lotus Cup", "smart shoulder strap" and "soft cup", have not only made the company become a technology innovation enterprise, but also established the leading position of six in the underwear industry. In 2003, Ann Li Fang began to take an active part in the drafting of the national and industrial standards for knitting industry. The drafting standards include five major national standards such as "cotton knitted underwear", "knitted swimsuit fabric", "knitted garment" and other thirty industry standards such as "knitting Bra", "chemical fiber knitted underwear", "knitted swimsuit", "knitted underwear (adjustment type)" and so on. This is the trust of China's knitting industry to Ann Li Fang, and also the responsibility and responsibility of an Li Fang to the development of China's underwear industry.

Since entering the mainland market, Mr. Zheng Mintai has put advanced international management concepts and marketing models into the "gene" of the company, and combines western aesthetics with oriental culture. It combines knitting fashion with technology elements, integrates green ecology with functional health care, and changes Chinese women's pursuit of underwear culture and brand. At the same time, it opens a new way of life.

Hand in hand with love and responsibility lead the future.

"When we came here, it was a wasteland. At the beginning, we did not understand it. To do business was to make money. Why did Mr. Zheng spend his energies on these flowers and grass and the environmental protection he could not see?" As the personal witness and participant of the Shandong Industrial Park, Miss Lu, executive director of an Li Fang Group, recalled that she was puzzled at the beginning of the park. Until now, the modern underwear industrial park with a total construction area of more than 180 thousand square meters has not only become a AAA level industrial tourism scenic spot, but also an intelligent eco industrial park, and only then did she realize the good intentions of Mr. Zheng Mintai.

"At that time, we spent a lot of manpower and resources to build an intelligent environmental protection project, such as ground source heat pump, floor heating, external wall insulation, automatic sprinkling, skylight lighting, building energy saving and so on. But from now on, Mr. Zheng's choice is very prescient. Just like these, Ann Li Fang can save more than 70% energy in one year. Over the past decade, our energy conservation and environmental protection is still in the leading level in the same industry. What is more proud of MS Lu is that the intelligent distribution system, which was launched in 2016, uses the leading automation and intelligent distribution line of the world's leading technology, and has built the leading modern intelligent warehousing and logistics system in China. In June 2018, the project was awarded the first batch of "textile industry intelligent manufacturing pilot demonstration" by the China Textile Industry Federation.

What has been praised by the industry and written into the history of the development of China's knitting industry is that in 2009 and 2014, Mr. Zheng Mintai donated 11 million yuan to the textile science and technology education foundation and set up the "Zheng Mintai China knitted (underwear) fund". The fund was set up to encourage and promote the innovative mode of product development in China's underwear industry in the new economic environment, providing a good platform for promoting the development of science and technology in China's underwear industry. Up to now, the foundation has awarded 1386 science and technology projects, rewarding 315 teachers, rewarding 3536 students, rewarding 1228 outstanding educational achievements, and 101 knitting underwear awards, which has trained a large number of talents for the industry.

At the same time, Mr. Zheng Mintai is also very concerned about philanthropy. He believes that the development of enterprises originates from the support of the whole society. It should shoulder more social responsibilities and give more feedback to society. In 2006, Mr. Zheng founded the "blue ribbon public service action" for the poor women, which has been spread across 21 provinces and autonomous regions in China. The total value of donated materials has reached 57 million 204 thousand yuan. In decades of insistence, Li Fang Fang has explored a way of public welfare, conveying positive values and attitudes to every beneficiary, supporting and changing the lives of countless grass-roots families.

Responsibility achieves dreams and brightens the future of ANN Li Fang.