Hai Lan'S Home Is Constantly Exploding Throughout The Year - This Is The Industry A Coffee.

A brand, the annual leading role of the aura, he was "2020 annual global fashion format report" as the world's top 20 top growth companies, "2019" Ten brands of Chinese clothing "List", won the local industry strong city contribution award, won the Sohu fashion fashion brand fashion nomination. He is known as the national hay man's Harean's home.

As one of the leading brands of China's clothing, Hai Lan's home, in recent years, in the face of the downward pressure on the clothing market, can be said to be both inside and outside, and the eighteen Wu Yi is more intelligent. From the spokesperson to Lin Chang, and to the emergence of several IP products, from the "one warm" commonweal to the velvet polar heat preservation test, Hai Lan's home has constantly introduced the fashion and high-quality clothing products that conform to the mainstream Chinese male consumers' aesthetic and preferences, and strive to convey the positive energy of the brand to the public, and express the new thinking of the products.

What are the new actions of Hai Lan's home this year? London men's week The "made in China" international influence, the "havoc heavenly palace" joint series, first launched the paternity section, accidentally launched a hot spot, and launched a joint venture with the blizzard company, and became the trend of male competitive pursuit. The sale was rushed to the micro-blog hot search. The official declared the cooperation with the three super strong teams of Beijing Guoan, Shanghai port and Shandong Luneng, and became the exclusive official partner of the official suit. The Joint National Geographic magazine, together with Chinese Explorer Zhang Yong and polar photographer Liu Weimin, was wearing the warm up goose down series to expedition to the North Pole.

Every action is a challenge to break through itself and surpass the past. In recent years, the market demand is sluggish and the overall development of the industry has been sluggish. Hai Lan's home can still break through the trend and become the top 20 top performing enterprises in the world.

Today's Hai Lan home is not just selling clothes, it is pursuing a belief -- national self-confidence. It strives to make Chinese brands on the international stage and change the concept of domestic products in the minds of consumers. The younger and more fashionable brands appeal not only to the resonance of male consumers, but also to the recognition of female consumers.

Why does Hai Lan's home continue to explode this year? For the internationalization of local products, there is always the first person to eat crabs, and Hai Lan's home is willing to be the first person, even if it may be faced with difficulties and obstacles or even failures, but the insistence and innovation of the leading brands often play a leading role in the whole industry. In the transformation and upgrading of enterprise development, the brand strategy of Hai Lan's home reflects its courage and pattern. As the theme of Blizzard's game says, "The world needs heroes. needs heroes in the world". In the clothing industry, we need heroes like Hai Lan's home.

2019 is coming to an end and 10s twenty-first Century will soon be waved goodbye to us. What will happen to Hai Lan's home in 20s? The hot announcement: on March 2020, 11-13, the brand will take part in the CHIC MEN fashion S in Shanghai, so that consumers can see the new design of spring and summer 2020, and create more surprises for Chinese men. At that time, the CHIC MEN "S" of Shanghai will join the many high-quality men's clothing enterprises represented by Hai Lan home, with a strong posture, leading industry resources and professional exhibition services to create more fashion surprises for Chinese men.

While brands are changing strategies according to the trend, Hai Lan's home In fact, there is an inner heart that sticks to the beginning: pushing Chinese brands to the world. No matter how difficult the road ahead is, the heart has not changed. It is to let the family of Hai Lan win the men's wardrobe all over the world all the year round.