Badi Tiger: A Fashion Benchmark For Children'S Fashion In China

The 25th China (Humen) International Clothing Fair and Humen fashion week exhibitors excellent brand recommendation.

The 25th China (Humen) International Clothing Fair and Humen Fashion Week held by humen Convention and Exhibition Center, Dongguan Badi Xiaohu Garment Co., Ltd., which is determined to "build the first brand of Chinese children's wear" and "build the first brand of Chinese campus clothing", made a high-profile appearance.

Dongguan Badi Xiaohu Garment Co., Ltd. is located in Humen. The company integrates its own R & D, design, production and sales. It has a new independent factory building with a building area of more than 60000 square meters and nearly 1500 employees. The company's accumulated investment has exceeded 300 million yuan, with an annual output of more than 10 million pieces of various kinds of clothing. Since its establishment, its children's wear brand "baditiger" and its infant children's clothing brand "Xiaodou eggplant" have taken the light tide fashion product style, high quality and low price market positioning, professional and efficient service as the core, relying on the company's campus clothing resources, as soon as it launched the market, it was praised by the majority of consumers. At present, "baditiger" has become a famous emerging brand of children's clothing aged 2-12 and one of the most potential children's clothing brands in China!

Cai xingyong, chairman of Dongguan Badi Xiaohu Clothing Co., Ltd. and founder of Badi Xiaohu, said that this year's sudden new crown epidemic not only changed people's consumption habits, but also brought impact to the textile and garment industry upstream and downstream. The industry development has presented unprecedented challenges, and many enterprises were unprepared. With the great victory of epidemic prevention in China, the global epidemic situation is gradually becoming more and more stable. In the post epidemic era, how to actively adapt to the changes in the environment and explore new market demand has become a compulsory course for textile enterprises. As an international well-known clothing fair, Humen clothing fair is a good window to show the brand. The company hopes to further display the brand image and strengthen the industry communication through this platform, so as to promote the docking of production and marketing and promote the regional layout of the company.

With the rapid development of China's small enterprises and big enterprises, CAI has only been able to seize the opportunity of "small business" and "big business" in the past 10 years. At present, Badi Xiaohu campus clothing branch has spread over more than 200 prefecture level cities in China. There are dozens of Direct stores in Guangdong Province and hundreds of exclusive stores in China. In the post epidemic era, the company will be based on the upgrading of the supply chain, lay out intelligent manufacturing, and enable the traditional manufacturing industry with high technology, so as to provide consumers with high quality and good price products, and provide perfect shopping experience for consumers through intelligent retail network.

In the next five years, in order to realize the rapid development of "where there are children, there will be Badi tiger". It will not stick to the online and offline, take the consumer demand as the core, constantly optimize the category structure, and actively layout channels at all levels, so as to promote the development of China's 2-12 The perfect solution is provided for all kinds of scenes of children aged 15 years old, so that the children wearing Badi tiger clothing can show their national pride! Endow the clothing culture connotation and realize the dream of "dress educating people"!

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