China Eggplant China Seven Wolves Brand Strategy Conference Opens

The world's aesthetic discourse power is spreading eastward, and Chinese fashion is back to the top. On the afternoon of August 18, 2021, Seven wolf brand The strategy conference was held in Xiamen qishang hotel. The event was held with the theme of "Chinese jacket" With the theme of "seven wolves in China", dozens of local media were present at the meeting line, and online media and guests from all over the country attended the conference. With the participation of industry leaders, experts and scholars and mainstream media, this paper discusses the high-quality innovation and development road of China's jacket industry, which indicates that Seven wolves A new era of fashion will be opened on the road of Chinese jacket leader.

　　 Official brand spokesperson Su Bingtian Leading the Chinese jacket, demonstrating China's attitude

At the end of the Tokyo Olympic Games, the Chinese delegation finished with 38 gold, 32 silver and 18 bronze medals. Behind the highlights are vivid individuals. For example, Su Bingtian, who entered the men's 100m final, has become the "new top stream" pursued by the younger generation with the spirit of constantly breaking through the limit and never giving up, which connects the national sports enthusiasm and national pride.

Zhou Shaoxiong, chairman of seven wolves, officially signed Su Bingtian at the press conference. He said: "Su Bingtian is the pride of China and the pride of Asia. His pursuit of the ultimate spirit is very consistent with the seven wolves." It's true. Su Bingtian 9.83 seconds to break the Asian record and create a new Asian record. His fighting spirit of striving for progress and constantly breaking through himself is highly consistent with the core of the brand that seven wolves have been advocating: challenging life and endless struggle. Seven wolf will work with Asian flying man to convey Chinese attitude with jacket fashion and create Chinese jacket and Chinese seven wolf.

(Zhou Shaoxiong, chairman of Fujian seven wolf Industrial Co., Ltd.)

Su Bingtian, who is still isolated from the Olympic venue, said through a video link: "the rapid development of the arena is also the acceleration of the rise of Chinese brands. I always like the brand of septenaeus, because I agree with the spirit of hard work conveyed by septenaeus and appreciate the Chinese design concept of septenaeus fashion jacket. I am very lucky to speak for the seven wolf fashion business men's wear. Seven wolves, come on

(Asian flying man Su Bingtian signs with Chinese seven wolves)

　 The first market share of eggplant for 21 consecutive years

Jacket is a popular clothing item in the 1990s, and it is also the fulcrum of the seven wolves to pry the men's wear market. At that time, people were keen to pursue a new way of life, and the best embodiment of the lifestyle was clothing. The color changing jacket, the first classic jacket of seven wolves, is made by using high-tech design and raw materials and using two-color silk thread. Once launched, it has spread all over the country. So far, seven wolf into the eggplant brand head camp. In the following time, septenaeus continued to explore the edge of high-quality and innovative integration of eggplant products. The company has successively launched products such as detachable and washable jacket, classic stand collar lattice jacket, double-sided jacket, etc., breaking the original shackles of jacket products from the aspects of technology, fabric, version and use scene.

(seven wolf "wolf culture jacket" series)

(seven wolf "attitude jacket" series)

On the road of continuous innovation and exploration, the brilliant performance of septenaeus has repeatedly won national and industry top awards. With fair endorsement and consumer recognition, septenaeus is in the first place and bears more responsibilities of the industry. As early as 2004, seven wolf, as the only private enterprise, participated in the formulation of "FZ / t81008-2004 jacket shirt" industry standard, and won the special contribution award of the first national clothing Standardization Technical Committee. In the following years, it established the status of industry standard demonstration enterprise. In March this year, seven wolves won the honor of "advanced unit of standardization work" issued by the national garment Standardization Technical Committee and the Standardization Technical Committee of China Garment Association. It is not difficult to find that, while constantly exploring its own development path, seven wolves are also concerned about the upgrading and rejuvenation of the industry, sharing the industry technology with the friendship of progress, and helping the development of China's made and national fashion industry at the same time.

In addition, seven wolf insight into consumer demand, combined with fashion trends superimposed brand wolf culture in-depth research and design, and innovative technology fabric technology, so that it has been favored by consumers and many stars. According to the statistical results of commodity sales in China released by the China Federation of Commerce and the China National Business Information Center, seven wolf jacket has been ranked first in the comprehensive market share of similar products for 21 consecutive years, and its reputation as "the king of jacket" is worthy of its reputation.

In the new development stage, the country "speeds up the formation of a new development pattern with the domestic big cycle as the main body and the domestic and international dual circulation promoting each other", which is a major development opportunity for domestic brands. Septenaeus is a typical representative of Chinese jacket Market. As the fashion leader of Chinese jacket, septenaeus is the first listed company of men's wear in China. It has a good record of continuous profitability since its establishment. Behind this achievement, seven wolves are writing the industry legend with strength.

(China's eggplant, China's seven wolf brand strategy launched)

　　 Multi dimensional cooperation strategy upgrading, striving to build the brand advancement road of "China jacket"

The foundation stone of fame and industry has already begun, and the grasp of the situation and potential still needs to be carried out. Facing the new transformation and upgrading, seven wolves re-examine and focus on the core business, return to product and cultural competitiveness, and explore potential market opportunities with reform and innovation. At the site of the brand strategy conference of septenaeus, together with china.com, China famous brand magazine of Xinhua news agency, publicity and education center of the Ministry of ecological environment and China Fashion Designers Association, seven wolves jointly launched a deep cooperation strategy, focused on the core categories of jacket, and made every effort to create the brand strategic choice of "China jacket".

It is reported that the seven wolves will be launched "China attitude" series products express the attitude and spirit core of Chinese people through fashion jacket and present them to consumers. At the same time, it will unite with china.com to launch "telling China's story with fashion and transmitting China's attitude to the international community ”The series of activities will re-examine and focus on the core business, return to product and cultural competitiveness, and let Chinese jacket go to the world fashion T-stage.

(China Internet News Center (Chinanet) - Xue Lisheng, deputy editor in chief)

Not only that, "environmental protection" has always been a fashion topic. In recent years, various luxury brands have successively raised the banner of environmental protection. As a leading brand of China's jacket, seven wolf said that it would adopt sustainable fashion strategy, launch series of environmental protection fabric products, realize strategic cooperation with the propaganda and education center of the Ministry of ecological environment, support the United Nations Convention on biological diversity, support COP15, advocate the protection of endangered animals, and integrate upstream and downstream, Through the concept of sustainable development in every link, we can make a real good environmental protection jacket for Chinese people and even the world.

(he Jiazhen, deputy director of publicity and education center of Ministry of ecology and environment)

Do not live up to expectations, do not forget the original intention. A number of new and sharp domestic products are emerging in the Chinese market, and many old brands with good reputation and popularity are embracing the new era and heading for a new road to reshape brand vitality. Today's protagonist, the seven wolves, is one of them. Seven wolf chairman said at the press conference that septenaeus will cooperate with China Fashion Designers Association to jointly establish the "seven wolf Chinese jacket fashion trend research center" to lead the development of jacket fashion trend. At the same time, we will cooperate with China famous brand magazine of Xinhua news agency to explore the fashion culture development path of Chinese famous brand in the hearts of young people, and show the fashion attitude of Chinese young people in the seven wolf jacket. Moreover, septenaeus is well aware that "image strategy is the spiritual core of brand development". Therefore, in the future development strategy, septenaeus comprehensively starts the terminal new image project, optimizes the channel structure and improves the channel image.

(Zhou Zhiyi, chief editor of China famous brand, Xinhua News Agency)

At the end of the press conference, the president of China Textile Industry Federation also said at the scene: the opportunity of the development of the times and the mission of national rejuvenation are giving Chinese clothing brands new historical responsibilities. The new trend and trend of the new generation of Chinese fashion brands will also represent the Chinese style and lead the global fashion market.

(Sun Ruizhe, President of China Textile Industry Federation)

Fashion is the right to speak and soft power. The great rejuvenation of the Chinese nation, the prosperity of the country, cultural self-confidence and fashion leading are the due meanings. Clothing leads the rise of national brands and promotes the surging of national tide. China's fashion industry is showing a new atmosphere and trend. As the leader of Chinese fashion jacket, seven wolf is constantly playing the wolf spirit, constantly refreshing with continuous product innovation and style breakthrough Men's jacket We are becoming a world-class eggplant leader, leading Chinese fashion to the world!