Helly Hansen, Norway'S National Treasure Outdoor Brand, Helps This Winter'S Ice And Snow Season

According to the white paper on China's skiing industry released this year, the top three countries in the world (based on the average number of skiers in five years) are the United States, Austria and the United Kingdom, with 54.25 million, 51.7 million and 51.01 million respectively. China ranked eighth with an average of 17.04 million person times in five years. Japan, Italy, Switzerland and Canada ranked 4-7. In comparison, China has been the only one with rapid growth in the global ski market in the past five years.

Statistics of the number of indoor ski resorts that have been put into operation in China

(data source: white paper of Chinese skiing industry)

According to statistics, from 2013 to 2020, the number of indoor ski resorts that have been put into operation in China has maintained a steady increase. In the whole year of 2020, the number of indoor ski resorts in China will reach 36. According to the statistics of snow season fiscal year (from May 1, 2020 to April 30, 2021), the total number of skiing trips of all 36 indoor ski resorts will be 3.21 million, accounting for 15.46% of the total 20.76 million Snowman times in 2020 / 2021 snow season fiscal year; The number of outdoor ski resorts is 17.55 million, accounting for about 85%, occupying an absolute advantage.

Comparison of indoor and outdoor skiing in 2018-2021

(data source: white paper of Chinese skiing industry)

The number of domestic skiing enthusiasts is increasing year by year, among which outdoor skiing enthusiasts are the main ones, and outdoor skiing will continue to dominate for a long time in the future, which is an indisputable fact.

However, it needs to be pointed out that although the domestic skiing industry has made rapid progress and developed rapidly in recent years, it still has a large gap compared with many skiing developed countries with early start and mature industrial chain. Professional and high-quality outdoor brands are especially scarce.

Aiming at this opportunity, in 2020, Youngor investment team actively seeks, investigates and contacts, and is well-known in many countries brand Locking Helly in Hansen, together with ALI team, after more than one year of cross time zone communication and negotiation, finally successfully promoted the cooperation and jointly established the joint venture company Haili Hansen Anli (Shanghai) Business Management Co., Ltd.

In order to better develop the business in Greater China, Haili Hansen Anli (Shanghai) Business Management Co., Ltd. was awarded Helly in 2021 Hansen is solely authorized to operate in Greater China (including Hong Kong, Macao and Taiwan) Helly Hansen brand 。

July 2021, Helly Hansen opened a shop in Beijing Oriental new world, officially launched the first shot into China's outdoor clothing market. On October 1, Hansen entered Beijing's SKP high-end business district to "trusted by" Professional's brand positioning and professional technology in skiing and navigation further provide support and guarantee for outdoor athletes and enthusiasts to meet the professional needs of high-end users in China and Asia.

Helly Hansen SKP Beijing

Meanwhile, Helly Hansen set up Asia Pacific Design Center to independently design and develop products, respond to market changes in time, and continue to bring reliable professional high-end marine and skiing outdoor clothing for Chinese consumers, so as to help the winter snow season at full speed.

Helly Hansen ace

　　H2Flow ™ Jacket

　　H2Flow ™ The jacket is used to provide a comfortable feel H2flow version, the overall simple design, very three-dimensional and fashion sense. H2Flow ™ The technology has excellent heat emission speed, rapid air circulation and protective barrier to help skiing and outdoor enthusiasts maintain warm and comfortable body temperature in extreme environment.

　　H2FLOW ™ Jacket photo display

　　H2FLOW ™ The jacket, which focuses on air circulation and protective barriers, provides an excellent outdoor experience for outdoor enthusiasts and professional skiers. The product has won the excellent design award of the Norwegian Design Council.

　　Lifa_ Base layer series

　　Lifa_ Base layer Lifa ® Technology, with good water management function.

　　Lifa_ Base layer image display

　　LIFA ® Technology in 1970 Launched in the early s, it is a yarn technology based on years of testing and development. The main function of this technology is to provide water management and insulation, remove water from the skin, and transport sweat to the fabric surface, where it evaporates, so as to ensure the warmth and dryness of outdoor athletes.

Arctic patrol modular Parka

Black and orange

Arctic patrol modular parka is also Helly Hansen skiing series is a masterpiece. The series was developed in collaboration with scientists based in Svalbard Islands. Svalbard Archipelago is located at the entrance of the Arctic Ocean, with superior geographical location and geological structure. The surrounding sea area is rich in biological life, so it is called "living laboratory". Therefore, it is also the perfect test site for this polar patrol modular parka.

In order to meet the requirements of long-term operation in harsh Arctic climate, the series adopts three in one structure

Graphic display of Arctic patrol modular Parka

First layer: elastic insulating jacket

The elastic insulating jacket is made of primaoft ® Gold The warm and soft insulation coat made of body heat insulation material can ensure the warmth retention and flexibility when moving in cold conditions. At the same time Primasoft ® Gold Active+ Elastic thermal insulation material can provide high clo value, so as to achieve the effect of light, breathable, good stretch and high comfort, and adapt to the wearing needs of extreme environment.

Photo display of elastic insulating jacket

Second layer: outer jacket

The second layer is a waterproof and breathable 3-layer elastic soft shell fabric Jacket According to the weather and activity level, outdoor athletes can choose to wear as a coat or a middle layer. This layer is made of durable Helly TECH ® Professional 3-layer stretch fabric, specially developed for the worst conditions, ensures that the jacket always keeps moisture on the outside and drains moisture in time when sweating to maintain warmth and dryness.

Photo display of outer jacket

Layer 3: thermal Parka

The final layer of the polar patrol modular parka is a durable, durable and waterproof outer layer with a 200g Primasoft ® Gold's high-quality insulation material also provides maximum protection during the coldest days and low activity conditions in the Arctic. The exposed area of parka is waterproof, and all pockets and details are designed to meet the needs of scientists working in the Arctic, facilitating outdoor sports and activities.

Photo display of thermal insulation Parka

The three-layer design can not only be worn separately, but also mixed into six different combinations to meet the needs of outdoor sports. This special technology and breakthrough design make polar patrol modular Parka win many awards: the highest recognition of the red dot award, the best award of 2020; It was rated as the best product of "adventure clothing" by ispo; Won the ispo Gold Award in the outdoor field (the award was awarded by an international jury of 42 judges from 13 countries / regions on three continents).

In addition, for example, ski style series combines HH classic elements with trend functional elements, helox raincoat series and S + a series also represent Helly Hansen brand strength, is the high quality choice of skiing enthusiasts. "Make clothing an assistant, not a hindrance to movement," says Helly Hansen.

Helly, 28 October 2021 Hansen held China's first show and new product press conference at JW Marriott Hotel in Beijing. With the strategic spirit of "cherishing mountains and seas" and the outdoor spirit of "endless generation", Hansen performed nearly 200 new products in autumn and winter of 2021 and spring and summer of 2022, and completed the project Helly Hansen In front of Chinese consumers a high-profile appearance, but also officially announced that this brand into the Chinese market, set sail.