China Hong Kong Leather City Opens A Colorful Golden Autumn, And The Autumn And Winter Fashion Season Of "Original Power" Is In Full Swing

On September 21, Yuexiu · Zhonggang Leather City, located in Sanyuanli core leather business district of Baiyun, held the "original power"· Leather bags The "autumn and winter fashion season" brand ordering meeting attracted buyers and experts from all over the country to shop for purchase. On the same day, two exclusive benefits, including random consumption, participating in the China Hong Kong original IP wave, surrounding gift lottery and full consumption surprise grand gift lottery, were launched, attracting a large number of buyers to purchase.

At present, it is in the peak season of "gold nine silver ten", China Hong Kong leather goods city By seizing the window period of post epidemic consumption stabilization and replenishment, the online and offline combination of "e-commerce + supply chain + we media + community" is used to hold the autumn and winter fashion season with the theme of "original power" during the autumn and winter rush season. It can be said that it can inject a "cardiotonic" into the professional market revival after the epidemic, and provide a bigger stage and a broader market for quality goods and brands, We will promote consumption compensation and potential release.

　　 On and off line drainage and transformation of theme activity articulation

enter China Hong Kong leather goods city More than 700 merchants have launched new autumn and winter products, including leather bags for women, men's bags, canvas bags, trolley cases and small leather goods. According to the person in charge of the project, during the autumn and winter fashion season, members can enjoy multiple purchase and approval benefits, including purchase subsidies, free luxury hotel accommodation, transportation subsidies and free collection of original IP peripheral gifts from China and Hong Kong. From the actual situation, the effect is good, and the market passenger flow has basically recovered to the level before the epidemic.

According to the introduction of the official Hong Kong merchants, the online promotion activities of Hong Kong's big leather stores, including the online promotion of the new Hong Kong leather goods Festival, are also carried out, To realize the sales breakthrough of online transaction and commercial tenants; At the same time, we media matrix such as "two micro and one shake small red book" continued to build momentum to accurately guide public domain traffic for on-site merchants; In addition, the government has also launched the "Chaoyue member sharing program", which transforms buyers into members of China Hong Kong leather goods city through various activities, and provides precise docking services. Then, through the official community operation, it uses private domain traffic to re enable the merchants from China and Hong Kong to settle in, so as to promote the re purchase transformation; Finally, through strict selection of photo album cloud exhibition hall, it can provide regular updating, real-time docking and other functions, so as to provide "cloud docking" purchasing service for national and even global purchasers.

According to reports, this activity mainly presents three major characteristics: first, online and offline linkage, gathering potential to build a festival. This autumn and winter fashion season breaks the regional limitations, bases itself on Guangzhou and faces the world; Second, highlight brand quality and improve quality in both directions. This autumn and winter fashion season closely follows the brand quality with goods, uses the brand + channel dual engine to open up the production, supply and marketing link, and leads the new consumption trend and fashion; Third, we should focus on the benefits of life and the courtesy of the whole people. In this autumn and winter fashion season, surprise packages will be distributed in various ways to enhance the sense of experience and gain of consumers.

　　 China and Hong Kong Acceleration wins in new track

In the post epidemic era, multi-channel development has become an industry consensus. How to make good use of online channels and realize the integration of online traffic and offline entities has become the key. As a member of state-owned enterprises, China Hong Kong leather city has always been committed to empowering merchants and helping brand development. As a member of state-owned enterprises, it has always promoted digital empowerment, stimulated the consumption potential of cultural merchants, and helped to polish the new business card of "live city" of Guangzhou. China Hong Kong leather goods city will continue to give full play to the advantages of "supply chain + e-commerce", rely on the flow support of major online e-commerce platforms, integrate the public domain traffic of domestic and foreign trading platforms and the private community traffic of we media matrix, regularly carry out brand and product recommendation, promotion, live shop exploration activities, accurately attract purchasers, and assist businesses to realize online and offline Omni channel operation, Through a series of service innovation, it will gradually build a brand-new platform track with "offline supply chain + online business chain" in leather professional market. Recently, the "e-commerce explosive products supply chain selection base" planned to be launched by China Hong Kong leather goods city will be a new product under the track. The upgraded first floor of Zhonggang leather city will improve the catering supporting functions, create a strict selection base for e-commerce explosive products and high-quality factory price products, effectively help merchants expand sales and stabilize business operation, and run "China Hong Kong acceleration" for merchants in the post epidemic era through online service empowerment.