Fashion Week News: "FASHION FUSING Grand Bay Area Joint Fashion Show" Successfully Concluded

2023 Guangdong Fashion Week – On the spring stage, the "FASHION FUSING Grand Bay Area Joint Fashion Show" ended successfully in a round of warm applause.

On March 17, 2023, we will witness the growth and self realization of the new force of design and feel the leap of the fashion industry. The third large-scale fashion project in the Greater Bay Area, "Greater Bay Area: Fashion Fusion 2023 GBA: Fashion Fusion 2023", sponsored by the Hong Kong Special Administrative Region Government "Creative Hong Kong" and sponsored by the Hong Kong non-profit fashion promotion organization Fashion Farm Foundation, ushered in the first key activity, "FASHION FUSING Greater Bay Area Joint Fashion Show". This is the prelude to the project. One activity runs through the three official fashion shows, showing the ingenuity of eight excellent design units. The first stop of the "FASHION FUSING Grand Bay Area Joint Fashion Show" was the first to join hands with the "2023 Guangdong Fashion Week - Spring", which landed in the "Pearl River Eye" studio of Guangzhou International Media Port on March 17. The latest series of outstanding design units were staged in turn, making a brilliant debut in Lingnan!

　　 Dawan District Design Rookie Jointly Attends a Fashion Feast

Celebrate the dream together

With the theme of "honoring dreams", Guangdong Fashion Week has developed into a fashion week with the strongest vitality, the widest influence and the longest history in Guangdong Province after 30 years of accumulation. 2023 Guangdong Fashion Week - Spring focuses on the quality development of the clothing industry. Guangdong Fashion Week "chain" connects the country, aims at the world, builds bridges in industry, government and market, and continues to play a greater role in demonstrating regional fashion characteristics, guiding industrial development, promoting innovation and integration, and stimulating consumption momentum.

Following the successful experience of the first time in previous years, FFF will continue to lead designer brands and design schools from the mainland, Hong Kong and Macao to the fashion stage of "2023 Guangdong Fashion Week – Spring" this year. The event was twinkling with stars for many days, and a crowd of fashion lovers, industry insiders, buyers and media flocked to see the creative potential of new designers. The designers and college students who participated in the project also gave way to each other. Through the display of strong and powerful design works, they interpreted their own stories.

　　 Shenzhen Hong Kong designers shine on the catwalk

Not chasing the trend and being loyal to myself is the core of my brand

——ESA LIANG Bingqin

Liang Bingqin, an independent designer in Shenzhen, ESA LIANG is committed to finding a balance between oriental ethnic elements and western deconstruction design, men and women. She takes deconstruction as her design style, and is good at using the essence of creation to destroy, decompose and reorganize the structure of clothes. This series of works on the catwalk is called "Reorganization". Through the brand's consistent deconstruction, we will discuss how to reduce waste in design and production from the aspects of fabric, clothing structure and design, so as to make fashion "sustainable".

Through the collision of irregular structure and material, unique and unique aesthetics is created.

Adhering to the style of deconstruction, the work reorganizes the fabrics and various auxiliary materials left over from each series in the past, such as embroidery pieces, beads, buttons, etc., in the new design. The irregular clothing structure and new silhouette break through the traditional clothing language, show the freedom and diversity of clothing, and create avant-garde and rebellious clothing.

The other is Kevin Ho, a designer from Hong Kong. He once participated in Asia Fashion Collection (AFC) and New York Autumn/Winter Fashion Week in Tokyo and New York on behalf of Hong Kong in 2017, which is a new generation of design that should not be underestimated.

　　 Show a feminine attitude,

My brand mission is to attach equal importance to hardness and softness in modern fashion

　　—— KEVIN HO

KEVIN HO is good at creating thought-provoking sexiness with a strong structure and interpreting women's charm from a new perspective. He believes that every woman has confidence and unique side, and is a strong and soft individual. Therefore, he also takes special care in cutting clothes and selecting fabrics to create a work with both women's strength and fashion sense.

Through the striking outline and bright contrast colors, it expresses the unique taste of modern fashion.

Inspired by the night scene of Hong Kong city, this clothing series "Nocturne Night Rhapsody" uses unique psychedelic colors and lustrous materials, plus printing and metallic fabrics to outline the city's appearance and characteristics. In this way, Hong Kong's urban personality and charm come alive on the fabric with the models swaying on the stage.

The design students of Dawan District ignited the new vitality of design, and the works of new talent were independent. The creative strength was unstoppable, and 100 people were moved to witness

The first design school in the Greater Bay Area to embark on the fantastic journey of Guangdong Fashion Week is the Fashion and Textile College of Hong Kong Polytechnic University (SFT). As the leading design school in Hong Kong fashion education, eight design students demonstrated their ingenuity on the stage to arouse attention to various social issues such as science and technology, sustainable development, gender, philosophy, etc, The audience followed the eye-catching works in front of them and embarked on an immersive thinking journey.

The work is named "An Ugly Place". Xue Wanchen, through the bold use of color and special tailoring of clothes, depicts the picture of people oppressing each other in the bustling station, telling the city's oppression and helplessness.

Chen Boyu's clothing series "Pixels in Nature" combines digital natural images and pixel elements, arousing the public's awareness of the environment and regaining their sense of belonging to nature.

Another participating university, Macao Productivity and Technology Transfer Center, also sent 8 outstanding students to perform their latest clothing series. Each piece of work is also unique, fully demonstrating the unique and ingenious creative talent. Mature works and strong strength are dazzling, which is the new power of Macao's fashion industry.

The work is named "An Ugly Place". Xue Wanchen, through the bold use of color and special tailoring of clothes, depicts the picture of people oppressing each other in the bustling station, telling the city's oppression and helplessness.

Chen Boyu's clothing series "Pixels in Nature" combines digital natural images and pixel elements, arousing the public's awareness of the environment and regaining their sense of belonging to nature.

　　 Macao Productivity and Science and Technology Transfer Center, unremittingly encouraging enterprises to give play to the creative incubation of young and new forces

About Fashion Farm Foundation

The non-profit organization Fashion Farm Foundation (FFF), founded in 2012, is composed of a group of enthusiastic and experienced fashion entrepreneurs and educators. It is committed to promoting the development of Hong Kong's fashion industry, with the strategic goal of promoting synergy among fashion designers, industry experts and cultural figures. FFF has successfully created a bridge for Hong Kong fashion designers to access global business opportunities.

Since 2013, FFF has held the "HKFG" (formerly known as Fashion Guerrilla) project, giving designers the opportunity to show their brand collections at overseas fashion weeks. The footprint of HKFG has spread to Paris, New York, Tokyo, Dubai and other important cities in the fashion industry. In addition, FFF has also promoted and enhanced the popularity of Hong Kong brands to the public by holding fashion projects called "Fashion Forward Festival" and "FFFRIDAY" with different activities such as fashion shows, workshops, limited stores during the period and exhibitions.

In recent years, FFF has also taken an active lead in entering the Greater Bay Area market by holding a series of creative and fashion activities in various Greater Bay Area cities to open up more opportunities for local creative talents, including the first major fashion themed cross city project in the Guangdong Hong Kong Macao Greater Bay Area in 2019, "Greater Bay Area - Fashion · Travel", and the "Fashion Port · Port" held in Shanghai in 2021, It is also a key fashion project "Great Bay Area - Fashion. Leap into 2022", which was elaborately created in 2022 and also celebrated the 25th anniversary of the establishment of the Hong Kong Special Administrative Region. These plans not only connect students from design colleges and young fashion designers from all over the country, but also help cultivate potential and innovative design talents, laying the groundwork for a more vigorous fashion industry in the Greater Bay Area.

In addition, FFF has also continued to promote collaboration among education, culture and fashion life partners, and actively held various fashion public activities with the Hong Kong Institute of Design, fashion magazines, shopping malls, handicraft fairs and cinemas, so that designers have more opportunities to contact the public and increase business opportunities.