E-Commerce Industry And Textile And Garment Industry Help Changshu To Develop With High Quality

Recently, the 2024 Textile and Clothing Brand Development Conference was held in Changshu, Jiangsu Province. Standing at the forefront of the era of digital economy, this conference, starting from Changshu, the "Land of Abundance in the South of the Yangtze River", takes brand momentum as the core and scientific and technological innovation as the source power to build a multi-dimensional pattern of simultaneous development of double exhibitions and joint force of games.

Scenery of Changshu

Textile and clothing is an important pillar industry in Changshu. In the modern industrial system of "1650" in Jiangsu, "1030" in Suzhou and "3+5+2+N" in Changshu, the textile and clothing industry plays a pivotal role. After years of development, Changshu has formed an industrial system covering the whole industrial chain of textile and clothing. At present, there are more than 4000 textile and clothing enterprises, with a total staff of nearly 90000, including 518 enterprises above designated size. In 2023, the textile and clothing industry will achieve an output value above designated size of 50.76 billion yuan, including 14.48 billion yuan for the clothing industry. Changshu Garment City has more than 40000 market entities and more than 100000 employees. In 2023, the market turnover will exceed 150 billion yuan. With the unique advantages of textile and clothing, Changshu was rated as a model city of consumer goods industry "three products" strategy by the Ministry of Industry and Information Technology in 2023. The down jacket industry represented by Bosideng is the area where Changshu has the most obvious advantages in the national clothing industry and gradually forms an autumn and winter clothing industry cluster with down jacket as the leading product. The "small and beautiful" and "Internet+" new forces represented by Rihe Rongmei are active in the market. Many garment enterprises are OEM for well-known garment brands at home and abroad, and have relatively strong production and processing capacity. In terms of fabrics, the knitting fabric industry has a high degree of agglomeration, forming a relatively complete industrial chain. The main products are short plush, coral velvet, flannel and other velvet fabrics, functional sports fabrics and home textiles, forming one of the largest industrial bases for cashmere products in China.

Changshu textile industry

Changshu's textile and clothing industry has a high degree of agglomeration, forming a relatively complete industrial chain, involving raw material procurement, spinning, weaving, printing and dyeing, clothing design, manufacturing, sales and other links. The city has more than 10000 sets of warp knitting machines and more than 9000 sets of weft knitting machines, forming one of the largest industrial bases for cashmere products in China. Key backbone enterprises mainly focus on export, have strong product development ability, have certain equipment scale, and constantly develop new functional fabrics in recent years. Small and medium-sized enterprises are mainly sold domestically, and the market is relatively active.

In recent years, Changshu has realized the dual wheel drive and coordinated development of enterprise production digitalization and operation and maintenance digitalization with the new mode of "manufacturing+digital+service". A number of industry demonstration benchmarks have emerged. Bosiden has successively been rated as the national "digital pilot" enterprise and intelligent manufacturing demonstration factory, and Changshu Polyester, Baichenghui and other enterprises have been rated as intelligent workshops above the municipal level, promoting the deep integration of raw material production, design and research, customized processing, marketing services and other production and operation links with industry digitalization. Through the introduction and cultivation of professional platforms such as Feilu Technology, Yunrongtong, and Shicaitong, we will promote the "online" of the clothing supply chain, realize the "end-to-end" process integration, and drive the rapid iterative upgrading of the entire industry.

In recent years, Changshu's e-commerce industry has gradually become a new growth pole for the city's economic and social development relying on a solid textile and clothing industry foundation and a strong atmosphere of innovation and entrepreneurship. In 2023, the online transaction volume of Changshu will exceed 110 billion yuan, of which the online transaction volume of live broadcast e-commerce will exceed 65 billion yuan, up 30% year on year. Changshu ranks first in the province and sixth in the country in the list of top 100 e-commerce competitiveness of counties and cities in 2022. From January to August 2024, Changshu realized a network transaction volume (GMV) of 64.51 billion yuan, up 8.8% year on year. Among them, the transaction volume of Changshu Dithering live broadcast e-commerce was 40.84 billion yuan, up 31.4% year on year.

E-commerce live broadcast

Changshu textile and garment enterprises still have great room for progress in technological innovation, high-end brands and other aspects since their development. Changshu will base itself on the "3+5+2+N" industrial system, promote the "leading" of new industrialization, enable the transformation and upgrading of the textile and clothing industry with new quality productivity, ignite a new engine for high-quality development of the textile and clothing industry, grasp the core of "new" and "quality", reshape the core advantages of industrial development with fashion creativity, and make the industry cluster bigger, stronger and better in autumn and winter The textile and clothing industry, focusing on high-end fabrics, will build a modern textile and clothing industry system to give new impetus and create new brilliance for the in-depth promotion of Changshu's "three products" strategy.

Changshu will accelerate the development of new quality productive forces with unique innovative practices, activate new driving forces for development, break through new industrial technologies, reshape brand and new ecology, promote high-quality development of the textile and clothing industry, spare no effort to build a high-level textile industry innovation cluster, and contribute to building a high-end, intelligent, and green modern textile industry system.

(Source: CCTV)