Gather More Than 200000 Merchants From 40 Countries! Humen'S "Three Meetings" Ended Successfully And Achieved A Lot!

——2024 World Fashion Conference, the 27th Humen Fashion Fair, 2024 Great Bay Area (Humen) Fashion Week came to an end

The five-day 2024 World Fashion Conference, the 27th China (Humen) International Fashion Fair and the 2024 Great Bay Area (Humen) Fashion Week came to an end yesterday (November 24). The linkage of "three conferences" has brought amazing gains, and achieved the close integration of "conference", "exhibition", "show" and "competition", as well as the close integration of dynamic and static, online and offline, further enhancing the influence of Humen clothing industry in the world.

2024 World Fashion Conference:

Five achievements highlight international influence

From November 20 to 22, the 2024 World Fashion Conference was successfully held in Humen. As the most professional, international and fashionable important platform in the global clothing industry, the 2024 World Clothing Conference gathered more than 700 guests from 20 countries and regions, including France, Italy, Britain, Japan, South Korea, Vietnam and India, from 20 countries and regions in Europe, Asia and Africa. The number of participating countries and regions exceeded the previous session.

With the theme of "Harmony: the power of common development", the 2024 World Garment Conference will jointly discuss and promote international cooperation, innovation and sustainable development of the global garment industry. The conference has made five major achievements in terms of guest lineup, theme discussion, event aggregation, achievement transformation, and communication influence, and has joined hands with global industry people to build a community of destiny in the fashion industry.

　　 First, the guest lineup is more powerful, and guests at home and abroad participate heavily 。 The conference invited more than 700 industry leaders, local government personnel, famous corporate brand leaders and famous designers from 20 countries and regions to attend the conference. The French guest group was the highlight of the conference. The French Steven Passaro brand director, designer, Dior former designer Isabelle Anselot and other guests brought forward the cutting-edge fashion perspective. Leaders and guests from the Department of Market System Construction of the Ministry of Commerce, the Department of Consumer Goods Industry of the Ministry of Industry and Information Technology, the China Textile Industry Federation and other national ministries and commissions, industry associations, as well as Guangdong Provincial Department, embassies and consulates in Guangzhou, Dongguan City and Humen Town attended the conference.

　　 Second, the theme of the conference is more far-reaching, demonstrating the responsibility of China's clothing industry. With the theme of "Collaboration for a Win Win Future", the conference advocates the global clothing industry to strengthen confidence, enhance trust, actively face the future, and jointly carry out actions, work together to build a high-quality partnership of harmony, interaction, and solidarity, pool growth wisdom and strength in openness and inclusiveness, and stimulate cooperation potential and vitality in pioneering and innovation, Promote more sustainable, fair and resilient global development, and demonstrate the responsibility and responsibility of China's clothing industry as an important part of the global fashion industry.

　　 Third, the conference activities are more abundant, and multiple activities resonate at the same frequency. The conference held a series of wonderful activities, and the number and quality of activities reached a new high. At the same time, the 27th China (Humen) International Fashion Fair and 2024 Great Bay Area (Humen) Fashion Week were held simultaneously with the conference, realizing the linkage of the three conferences. Through the theme release of scientific and technological innovation, fashion creativity, and green development, and satellite release activities of fashion fabric trends, fashion colors, and innovation of textile and clothing standards, the conference directly faces the era of scientific and technological innovation, industrial change, global growth, green development and other topics, discusses the future development trend and direction, and opens up space and path for international cooperation. Several internationally renowned designers discussed how to define the role and value of design, promote brand inheritance and innovation, apply new technology and knowledge to reshape design thinking and product form, embrace young consumers, and launch new products and services.

　　 Isabelle Anselot, a fashion and creative release speaker and former designer of high definition in Dior, France They shared their advanced customization and ready-made clothes on the spot, and believed that they could be combined together, which is combination and innovation. Chinese people, like the French, will actively share their advanced customization and ordinary ready-made clothes, because clothes are not only fashion, but also identity, and also the original meaning of world fashion.

　　 Jiang Jianguo, speaker of fashion fabric trend release and downstream market development manager of Sideley Group He said that previously, due to price and technical reasons, Lyocell fiber could only be used in a small part in some woven, denim and home textile fabrics. Nowadays, with the help of lower cost and downstream dyeing and finishing technology, Lyocell fiber can be widely used in knitting, home textile, woven, fashion and sportswear. Next, the company strives to make Lyocell fiber into a green high-quality textile, so that Lyocell fiber is not only a high-end product, but also a high-quality and inexpensive fiber, which can be introduced into the daily life of more consumers.

　　 Jay Ishak, Guest of Fashion Creative Publishing and President of Malaysian Designers Association He believes that the conference is very meaningful to the fashion industry, especially the Malaysian fashion industry, and will help to promote the Malaysian fashion industry to a higher level. Fashion is global. He is willing to share with you how to integrate culture and fashion, so that every generation can understand why each country has its own fashion story, and support each other's fashion creativity when conducting cultural diplomacy. The conference is a special moment for Malaysia and China. This year marks the 50th anniversary of the establishment of diplomatic relations between China and Malaysia. It is hoped that the clothing industry of the two countries will have more opportunities for cooperation and mutual benefit.

　　 Sun Jun, guest speaker of science and technology innovation release, and senior industry consultant of SATEC Software in China He said that the future innovation technology must focus on creating consumer value, that is, how technology can better serve consumers. In AI applications, the company has created a fashion industry data set, forming its exclusive applications that serve the fashion industry, are more inclined, and serve designers with inspiration.

　　 Wang Jiping, Speaker of Textile and Garment Standard Innovation Release Activity, National Distinguished Expert and Project Leader of National Key R&D Program He said that the meeting focused on how China should go global and make standards go global.

During the conference, Humen Kaman and Kapok Avenue were selected as "Top Ten Textile Innovation Products in 2024" with "Letter Flocking Suit Half Skirt Set" and "Kapok Fiber Plant Dyeing and Handcraft Dress" respectively.

　　 Fourth, the outcomes of the conference were deepened and consolidated, and the good vision was transformed into rich practice. The conference successfully released the Humen Vision of 2024 World Garment Conference, and announced the establishment of the Humen Liaison Office of GAC World Garment Conference and the China Liaison Office of STAR Asia Sustainable Textile Network. The beautiful vision is constantly transformed into rich practice. Gather together in Humen, focus on cooperation, and focus on innovation. The establishment of the two liaison offices will provide a normalized mechanism guarantee for the cooperation of the global clothing industry, and promote resource integration and long-term value creation.

　　 Facing the future, the Humen Vision of 2024 World Fashion Conference proposed the following initiatives:

Optimize cooperation for development. Improve the fairness, inclusiveness and inclusiveness of industrial development, build high-quality partnerships, carry out all-round exchanges and cooperation, and jointly meet the people's good pursuit of high-quality life.

Deepen innovation to the future. Promote the digitalization, intelligence and greening of the industrial system, expand cooperation in emerging fields, stimulate endogenous growth momentum, and jointly embrace a new round of scientific and technological revolution and the era wave of industrial change.

Strengthen collaboration to create value. Enhance the stability, certainty and accessibility of the industrial chain supply chain, integrate global resources, create long-term value, and jointly create and maintain a more fair, friendly and open international environment.

Let's treat each other with sincerity and act towards each other to build a global industry family with mutual understanding, tolerance, trust and support. The 2024 World Garment Conference released Humen's vision of uniting the global wisdom of harmony, common beauty, solidarity, and coexistence, and opening up a broad space for the development and prosperity of the world's clothing industry.

At the meeting Humen Garment Industry Cooperation Trend Release Including the signing ceremony of Dongguan Hugang Supply Chain Co., Ltd., Dongguan Garment Industry Digital Cloud Platform "Guanfu Cloud", POP Design · Humen Design City, and the signing ceremony of Yuanwang Humen Live Broadcast E-commerce Base. The cooperation projects cover foreign trade export, digital transformation, creative design and other fields, which will inject strong driving force and support for the high-quality development of Humen clothing industry.

　　 Fifth, the effect of publicity and promotion is far-reaching, with a total communication volume of more than 100 million. Through multi-level, multi-channel and diversified communication at home and abroad, online and offline, the conference achieved in-depth communication, and its reputation and influence continued to increase. The conference invited 100 media to carry out the whole process holographic communication report, which was reported by Xinhuanet, Economic Daily, CCTV, Chinanews, Chinanet, Phoenix, China Economic Network, Textile and Clothing Weekly and other 100 media. At the same time, offline and offline interaction has realized diversified coverage of short video, live broadcast and social media platforms, fully demonstrating the influence of the conference. The opening meeting was simultaneously broadcast by more than ten live platforms, with a cumulative live viewing of more than 60 million people, microblog topic reading of more than 50 million people, and dithering platform entries broadcast of more than 6.77 million. The total communication volume has exceeded 100 million.

The 27th Humen Trade Fair:

Nearly 5000 enterprises participated in the exhibition, and more than 100 foreign businessmen docked with Humen enterprises

The 27th China (Humen) International Garment Fair covers an area of more than 300000 square meters, with more than 4900 exhibitors, of which the main venue of Humen Convention and Exhibition Center covers an area of 10000 square meters, gathering more than 100 brand enterprises, including many local brand enterprises such as Yichun, Tingyuxuan, New Zealand, Annadi, Italy Australia, Meizhinu, Aipala, Sanyuan Yiyou, Colorpen, etc., and enriching people The Yellow River and other professional markets have also attracted POP, cross-border e-commerce platform TEMU, Chinese and Hong Kong designer brands Zearzz, S O. S and other well-known enterprises from other places participated in the exhibition. The supply chain of clothing industry with unique Humen characteristics was comprehensively displayed. The main venue has a special area for women's wear, children's wear, men's wear, leisure wear, national style, underwear, supply chain, foreign trade, designer gallery, etc., which gathered the most representative enterprises in various fields and gathered "China's Best Women's Wear Designer" Chen Long and "China's Top Ten Fashion Designers" Sun Guitian and Humen, two newly promoted "China's Top Ten Fashion Designers" Deng Xiaoming (Annadi brand) and Qiu Yiting (Aipala brand), and many other well-known domestic fashion designers.

During the Booth image evaluation activities On November 24, the award ceremony was held at the "Ancient Charm New Fashion · Dragon Shining Humen" - Lailong Chinese Fashion Conference. Anady won the "Most Fashionable Vision Award", the Yellow River Fashion City won the "Most Fashionable Art Award", and Kaman, Kapok Road, Men's Eye, Li Bainian, Zhaoxu and other joint booths won the "Most Fashionable Creativity Award", so as to win the "Most Audience Popularity Award", New Zealand won the "Most Brand Style Award", Fumin Fashion City won the "Most Popular Booth Award", and Lailong won the "Special Contribution Award".

In addition to the static exhibition of the booth, in order to help enterprises expand their markets at home and abroad, Humen specially organized and arranged a number of docking activities, including the International Design Forces and China Fashion Brand Exchange, the Dongguan Humen Garment Industry Resources Matchmaking Conference, the Dongguan Humen Garment Industry Supply and Demand Matchmaking Conference, the Humen Garment Industry Promotion and the city brand image release. The Dongguan Humen Garment Industry Supply and Demand Matchmaking Conference attracted more than 100 buyers from 20 countries, including Ukraine, Morocco, Russia, Egypt, France, Argentina, Pakistan, Colombia, Nepal, Sudan, Bangladesh, Tanzania, etc., to have face-to-face exchanges with 20 Humen enterprises and implement zero distance supply and marketing docking.

The 2024 Humen Fumin Fashion Festival and Fumin Fashion Preferred Brand Purchasing Festival will also be held at the same time. The 2024 Half Marathon and other activities have brought endless vitality to this trade fair.

After the exhibition, the enterprises received a lot of favorable comments and expressed their full harvest: First, the on-site transactions are hot 。 According to incomplete statistics, the on-site turnover of each enterprise that opens retail trading on a two-day public open day is more than 50000 to 200000 yuan. Second, the intention docking is hot. The designer brand "Yiyou" (Zhang Wenxuan) has won more than 300 potential customers and has reached cooperation with two of them. The designer brand "Yinmu" (Lin Song) has won more than 10 high-end customization customers and two partners. The foreign trade enterprises Niantai Garments and Benta Garments have established contacts with more than 30 foreign businessmen. The businessmen come from Sudan, Russia, Bangladesh, Nepal, India and other countries Boxiang and other interested customers are nearly 20, from Europe, America, Russia and other places. More than 10 businessmen from Lelo George Men's Wear, Yuanhe Guofeng Clothing and other places have inquired about joining matters. The businessmen come from Fujian, Jiangxi, Guizhou, Guangzhou, Shenzhen, Foshan, Huizhou and other places. New Zealand Women's Wear said that many well-known stores from Shenzhen and other places have expressed their cooperation intention, Anady Women's Wear also received many potential customers. Third, brand influence was further improved. Since the establishment of the brand, the person in charge of Luddish underwear who has participated in the exhibition for 20 consecutive years said that the Humen Clothing Fair has been held for 27 times, and has high popularity and influence in the industry. Every year, many customers ask Luddish when there is a clothing fair, saying that they will come to buy clothes. This year is no exception. During the exhibition, the actual turnover of the brand also reached the expectation. At the same time, through the exhibition, The brand image and competitiveness have also been improved.

During the event, not only the main venue welcomed more than 70000 visitors and visitors, but also the branch venues were crowded with 200000 visitors, up nearly 20% year on year. According to statistics, during the event period, the average occupancy rate of Humen Hotel was nearly 80%. Hotels around Humen Park, luxury hotels, Grand Mercure Huiyuan Accor Hotel, Yaduo Hotel, Treasure Island International Hotel, and Holiday Inn Smart Select were full.

2024 Great Bay Area (Humen) Fashion Week:

Fashion Fashion · Made in Dongguan, Fashion Show Highlights Humen's Fashionable Charm

In the afternoon of November 21, in the fashion release hall of Humen Convention and Exhibition Center, "NewfoundOriental Fashion" - Newfound2025 Spring/Summer Oriental Fashion Conference kicked off the 2024 Great Bay Area (Humen) Fashion Week. Two famous brands and designers, Deng Xiaoming and Qiu Yiting, who are newly promoted to the top ten fashion designers in China, such as Yichun, Annadi, Yi'ao, Aipala, Lailong, Chushizai, Fumin Spring and Summer Fashion, China's Best Women's Fashion Designer Chen Long and Humen, have staged big shows one after another. Through fashion shows with different styles, the latest fashion trends are dynamically demonstrated. The POP World · Humen Design City project release ceremony was held at the same time, and the theme of POP Trend X Humen Popular Trend was shared on site.

The 24th "Humen Cup" International Youth Design (Women's Wear) Competition with the theme of "Harmony and tolerance" was held in the fashion release hall of Humen Convention and Exhibition Center on the evening of November 22. The 30 groups of outstanding players from all over the world who were shortlisted in the preliminary contest competed fiercely on the glittering T platform. Finally, Shen Lili/Wei Lihong, a student student combination from Guangzhou, presented the work "Form of Color" At the same time, two silver prizes, three bronze prizes and ten excellent prizes were produced.

The Great Bay Area (Humen) Fashion Week was upgraded from the Humen Fashion Week founded in 2014. Up to now, it has been successfully held for eleven times. It has gathered high-quality industrial resources in the Great Bay Area and even at home and abroad. Through holding fashion shows, design contests, trend lectures and other activities of brands and designer works, it has cultivated and tapped fashion creative talents and boosted brand growth, It has become one of the fashion weeks with fashion leading force in the Greater Bay Area.