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Shishi Children'S Clothing: The Way To Brand Management

2010/8/31 15:43:00 58

Stone lions

Children's wear

We must take the road of brand management, otherwise we will be faced with a crisis of survival. "Children's clothing enterprises must unite and integrate their superior products to create brand!"

A few days ago, at the Symposium on Shishi children's wear brand organized by Shishi children's wear industry association, the children's clothing enterprises attended the conference on the importance of brand management and how to build brands.

discuss

And reached a consensus.

As everyone knows,

stone lion

The textile and garment industry occupies half of the economic development of Shishi, while Shishi children's clothing accounts for more than 50% of the lion's textile and garment industry.

But in recent years, the development of children's wear industry is not satisfactory. The vast majority of enterprises are still at the market wholesale level. At the moment, the financial crisis is not going to happen, and they are suffering from labor shortage.

Under such circumstances, the Shishi children's wear industry association, with the support of the government, has done everything possible to guide and help member enterprises to scale and expand their brands, and has done a lot of pragmatic and effective work in participating in large-scale exhibitions and financing loans.

In order to enable children's clothing enterprises to have a deeper understanding of brand expansion, and to inspire and learn from enterprises interested in stepping into the brand, this seminar specially invited Shishi and Quanzhou bosses or brand operators who took the lead in developing brand names to introduce their successful experience and practices in building brands.

Ke Mingtao, little play leather company Huang Qingmiao, Yongfeng children's clothing company Xie Weifeng, and Quanzhou Sheng Ke clothing company Su Cong Baoying invited the specific problems encountered in the brand operation of children's clothing such as children's clothing product development design, marketing channel construction, brand operation mode and so on. Combined with their own experience, they made a personal statement. Cai Dongsheng, the chairman of the wild Leopard Group, also analyzed the status of the children's wear market in the country and the position of Shishi children's clothing industry in the economic development of the city.

Although they are not big marketing management experts, they are all practitioners of children's wear brands. Before their start, their businesses are similar to or close to many Shishi children's clothing enterprises. The contents are specific and realistic, and are highly instructive and referable, and are deeply welcomed by the participants in the business community.

Even more gratifying is that through this study, hundreds of children's clothing enterprises attended the important consensus on "joint operation" and "pay attention to product quality and environmental protection" and made the overall development of Shishi children's wear industry more clear and clear.