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The Rise Of The New Generation Of Professional Market In Clothing Industry: Money Is Not So Good.

2011/4/28 8:53:00 63

Garment Industry New Generation Professional Market Transformation Road Management Concept

In the wholesale market more than ten years ago, businesses are sitting in shops, waiting for buyers from downstream to come to order, so long as the traffic is good, they can get a lot of money. However, with the advent of information technology and the era of brand names, businessmen who are used to waiting for a good time suddenly feel "money is not so good". As a result, a change in the professional market is taking off. Clothing market Attract sb.'s attention.


For example, founded in 2004, Bai Rong World Trade mall started the "department store environment, wholesale operation". Road to transformation It has initially realized the market management of logistics underground and retail environment. The mall has not only built 2600 square meters of green sunken square, but also has 3 nearly 2000 square meters of huge atrium and more than 200 elevators. In the next three phase of the project, hotels, office buildings and other business and leisure facilities will be built to further improve one-stop service.


Another example is the Changshu Tianhong clothing city officially opened in 2008. It is the only professional market of the middle and high-end women's clothing in Changshu. Its podium is the market part, and the two towers are brand regional headquarters, OEM center and Tianhong shop city respectively, creating the first national whole industry chain positioning mode. Similar location of the professional market, there are Hangzhou Textile Center clothing city, Lu Song clothing city.


In 2010, the commercial city of Xi Liu was officially opened. Relying on the strong support of the local government, relying on the advantages of the garment industry cluster such as Xi Liu leisure pants, men's clothing and women's clothing, the West willow China commerce and trade city is committed to building into a North China clothing production and marketing base, and has become a modern business city integrating exhibitions, trade, business, office, catering, hotels, parking, warehousing, e-commerce, and new product launches.


The emergence of new professional markets has brought pressure on a number of old and specialized markets in the region or in the same region. Willingness or unwilling to do so is the only way out for them.


The first step in the transformation of a batch of old professional markets is the improvement of hardware facilities and the start of new projects. However, this is not easy for them. The energy involved involves not only a new platform but also a transformation of business philosophy and operation mode. Of course, the emerging professional market is faced with problems such as inadequate investment and insufficient popularity.


With the rise of the emerging professional market and the reform of the old professional market, when the market size reaches a certain level, will it get into the same dilemma? In the end, it emphasizes the functional positioning of the professional market, and establishes the design and research center. Surface accessories base It is still necessary to constantly improve the comprehensive format of the professional market and build a hotel and business office building.

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