There Are 3 Reasons Why Your Marketing Is Not Spread Like A Virus.

< p > World < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > a target= "_blank" href= "_blank" > shoes "< hat > net" Xiaobian introduced to you for 3 reasons: your marketing is not spread like a virus.

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< p > viral marketing: what more can you ask for? You've seen it happen in big businesses and small companies when an advertisement or video or a post suddenly appears everywhere.

In fact, it is everywhere, baby, it can make your cash register clicking.

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< p > however, despite this hype, there is also overwhelming information that overwhelms you. Even if it has aroused great interest, it will not be a great success.

Why? You are good at your parents, work hard, and use dental floss to clean your teeth after meals.

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< p > the problem you are facing is that only a very small percentage of the marketing data will spread viral in the original data.

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< p > according to Peter McGraw, a marketing and psychology professor at University of Colorado's University of Colorado Boulder, and the upcoming publication of the new book The Humor Code, which makes things interesting, the author of the book, The McGraw, points out that there are three reasons why such a result can be achieved.

The good news is that once you understand what the problem is, there are things you can do to radically improve your possibilities.

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< p > < strong > amend your definition of "virus".

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< p > viral marketing should mean that users interact with each other and the information is infectious.

"You will get this exponential effect and ultimately affect millions of people," Mcgraw said. "It's rare that some information is pmitted from one person to another and eventually spread to millions of people.

The only thing that is constantly being pmitted is the virus, which is for people or computers.

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< p >, as a large-scale research conducted by researchers from Yahoo Corp (Yahoo) found that the adoption of the recommendation chain is extremely rare.

Moreover, even in the case of recommendation, they are generally only within a dimension of "several prominent individuals".

Therefore, the definition of viral marketing should be a way that entrepreneurs can find a large number of browsing through a relatively small number of contacts.

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< p > strong > stimulation is not enough.

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< p > What are you passing on? Maybe something interesting, moving and shocking -- in short, stimulating content.

This is good. It may make you or your friend see something, but that's not enough.

You need to get the attention of individuals or organizations that can effectively disseminate your information.

That will change the way you create content and arrange its structure.

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< p > strong > viral marketing does not necessarily mean free.

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< p > theoretically, < a href= "//www.sjfzxm.com/news/index_c.asp" > viral marketing "/a" may cost little or no money at all, but, oh, if this is usually true.

Behind some of the most effective viral marketing, you invest a lot of money in ways that you may not be aware of.

There may be a whole television advertising campaign designed to promote acceptance of a viral campaign.

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< p > now, even though I have heard of claims that they can spread the content of advertisements in a viral way, no one can really guarantee this.

Even the most successful websites that launch popular content have successes and failures.

However, there are steps you can take to improve your chances.

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< p > 1, it must be doubly interesting.

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< p > of course, no matter what you are doing, you must catch the interest of an ordinary audience.

But it also has to attract the attention of the media.

When big websites regard what you do as something worth reporting, you will succeed.

Even at the tip, there must be enough material for them to write.

This makes "novelty and uniqueness the most important thing," Mcgraw said.

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< p > 2, keep brief.

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< p > longer videos, articles, slides and things that you might be interested in are not likely to be reported by the website.

They know that their audience's attention span is very short. Bloggers and reporters often like to get the impression of data quickly.

It is necessary to be successful in publicity.

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< p > 3, keeping balance between sharp and audience.

Disputes can promote concern, as you might imagine.

But don't go too far.

Please remember that you are trying to get in touch with the masses through the media, so avoid the label "Not Safe For Work (NSFW)".

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< p > 4, consider spending money.

Whether you want a celebrity to forward micro-blog about your ad, or whether you want to appear on the home page of the YouTube video website, it may cost you some money.

But you have to think deeper.

"Time, money and creativity are all resources," Mcgraw said. "How much resources do you want to invest in it? What is your investment return? The best thing about money is that you have at least a vague sense of return for investment."

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< p > successful viral a href= "//www.sjfzxm.com/news/index_s.asp" > marketing < /a > is no accident, because it is a clever pr.

Therefore, it is necessary to make plans accordingly and avoid success or most of the time.

Oh, Mcgraw also recommended reading two books to better understand this phenomenon: by Chip brothers and Dan Heath (Dan Heath), "insist on (Made to Stick" in order to adhere to, and Jonah Berg (Jonah Berger) "infectivity: why things have become popular (Contagious: Why Things Contagious:)".

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