Interview With Chairman Of Foshan Nanhai Chuan Zhi Shang Garments Co., Ltd.
Chen Yanyu came, wearing a white shirt and black border glasses, looking very young.
He shook hands with the people present and laughed, giving people a sense of "being humble but respected".
Chen Yanyu is Chaoshan.
As we all know, Chaoshan people have several common advantages, they can bear hardships and stand hard work, like to go out and fight for "rivers and lakes" instead of working for others. It is clear that Chen Yanyu has such advantages. At the same time, he is neat, clean, and even some "picky", but this spirit of pursuing perfection is worth learning.
In the late 90s, Chen Yanyu formally entered the underwear industry.
Under the guidance of the market, he found out the demand of consumers for underwear. So he founded more than 10 years of experience and founded the Chuan Zhi Shang Clothing Co., Ltd. in 2009, creating jealous brand.
At the beginning of the venture, it was impossible not to have eaten any losses, but on the whole, Chen Yanyu felt that he had done well all the way.
In six years, after enough wind and snow, jealousy was also known to everyone from the beginning of obscurity.
Because jealousy of materials and employment is the pursuit of first-line quality, so there is no "collapse" in the test of wind and snow! From the creation of brand, or should be said to enter the underwear industry, Chen Yanyu has been using high quality and high standards to demand himself, no matter what success has been, he is always looking for a way to break through himself.
At this point, perhaps many people do not know that Chen Yanyu is actually a soldier's origin. The natural and natural spirit that he has naturally revealed from him and the strong spirit of military soul make him virtually different from others.
The influence of Chen Yanyu's military experience on his way to business can be felt from the clarity of his strategic layout and the rigor of his thinking. It is understood that last year when he was jealous of the new product conference, there was an agent who asked for money on the spot, but was declined by Chen Yanyu. This move was impressive and even more puzzling.
What is Chen Yanyu thinking about? When he receives the money, he doesn't accept it. Does he wait for the sky to drop the money? It's not surprising that others will think so, because Chen Yanyu's approach is really "fantastic", but this is also a key point of Chen Yanyu's strategic layout.
"Making brand is not encouraging people to fight money at the scene."
Chen Yanyu said, "what we do is
quality
And service, the most important thing is to introduce the jealous brand culture and the idea of "excellent living" into the customer's mind, so that the brand can get long-term development.
In addition, Chen Yanyu also said that in addition to holding a new product conference in the future, it will also host a brand culture theme show. For Chen Yanyu, laying the strategic ground is the most important thing, and then let more people recognize the jealousy brand.
However, products on the market
Homogenization
The situation is common, whether it is for the development of enterprises, or for the market, this is always a very serious problem.
As is known to all, the ancient women's bindings are regarded as symbols of beauty. They do not know that such a deformed beauty is another kind of disability. Modern women do not need to be bound up or emancipated, but they have the same responsibility as men. More and more women have been respected by society. But women's physiology has always been very different from that of men. And breasts are the softest places. If they did not get the ultimate protection, how can they reflect the true beauty of women?
In this regard,
Yen-Yu Chen
The brand of jealousy is different.
Jealousy, the domestic pioneering form 5S shape personal customization, according to each female lifestyle, life scenes and physical needs, from the 5 parts for women to customize the most comfortable and most intimate care.
Applying the principles of ergonomics and product structure mechanics, using all natural chitin cotton and far-infrared cotton, the design emphasizes the comfort, beauty and scientific nature of the design. The 360 degree is close to the heart. It pays attention to bringing meticulous service and noble experience to women. It provides a real enjoyment for women from 360 degrees, such as service attitude, expert consultant to store layout design.
Chen Yanyu said frankly, "now women have a lot of pressure in their work, life and family, and jealousy advocates a quality life instead of making a living."
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