What Did Armani'S "Director" Career Experience?

The night is deep.

A young fashion designer is still busy in the window of a department store in Italy. He is Giorgio Armani.

"Fashion masters" is

At the starting point, even after years of running a fashion empire, he still thanked Chen for his valuable accumulation.

It may be the result of Chen's birth. When he was running his own fashion empire in the future, Armani also paid special attention to the value of display: "we need to create an exciting and unexpected experience for our customers, while maintaining a clear and consistent identification on the whole.

Every part of the shop is expressing my aesthetic ideas. I hope to show my design in a space and atmosphere and provide a deep experience for the customers.

Fashion show has a history of more than 100 years abroad, and is still a very young industry in China.

"Fashion masters" is strange and abstract to most people, but the rich contents behind it can not be summed up in one sentence.

They are front-line, always rushing to the brand terminals, directly facing the sales site; behind the scenes, too busy to see figures, and early morning or late night is the busiest time.

They are sometimes the narrators of the fashion. They tell you what it is in various ways; sometimes the organizer of fashion makes them in their own place, together to form a harmonious whole and express the spirit of the brand.

If the store is a gorgeous stage drama that is produced by fashion, then Chen Li is the director of fashion.

It should be classified as Visual Merchandising (VM) system, because it focuses on creating visual effects.

As the display is becoming more and more professional, it can no longer be simply summed up by vision. Elements such as hearing, olfaction and touch can be incorporated into it to create a three-dimensional sense of enjoyment.

In a shop, music and perfume play an important role.

The store will match different music according to the different themes of the season, and spray the BOSS perfume with special flavor in the specific area of the fitting room.

At the same time, the height of display rack and the height of side hang are parallel to the line of sight, so that consumers can get comfortable.

Display is a kind of overall feeling, all elements are conveying brand spirit, and the environment is affecting consumers' emotion and judgement.

Just like a good play, not the beautiful picture is enough, but to perfect the actors, the plot and the music in every aspect.

However, the real good play is not only to be applauded, but also to win.

If

In the designer's studio, it can also be called the product of passion. When lying on the shelf quietly, waiting for it is the test of commercial rationality.

Take the black brand clothing as an example, because it is relatively stable, too uniform color will be dull. Sometimes deliberately adding some contrast colors will attract the attention very much.

Besides, styles can also be important elements.

Generally speaking, the first thing will be placed in the list, because in the row of clothes hung on the side, only the first one has the opportunity to show positively. Its fabric and style will attract customers to keep looking down.

So the first thing is not only to be very positive on the front side, but also to change it at the right time.

In addition, the length is also an important element to regulate the visual rhythm. There is a general rule in display that trousers can not be placed last.

Because trousers are longer than ordinary clothing, if inserted in the middle can adjust vision, forming a sense of beauty, but if placed in the end, it will make the vision lose balance.