Designer Chen Wen: Art Gives Cowboys Unlimited Possibilities.

Chen Wen combines art with cowboy innovation, so that fashion design techniques can be applied to jeans and modern fashion lifestyle.

The nineteenth China Fashion Design "

Chen Wen, a winner, showed special interest in making clothes during his middle school years.

Along the way, the love of fashion design and the insistence of more than a decade, Chen Wen is destined to shine in creating a new subversive cowboy fashion style.

Speaking of winning the Golden Summit Award, Chen Wen said he was very surprised: "these years, they are publishing on the platform of Mercedes Benz China International Fashion week. They just want to show all their design and ideas in front of people, media and audience.

This award is the recognition and affirmation of my design style and personal effort for many years. Thank you very much.

Chen Wen said, "Golden Summit" is a summing up and challenge for me. It will urge me to work harder and carry out more excellent design works.

To achieve today's success,

From childhood, love for fashion design is closely related.

Chen Wen in middle school had already had a special interest in clothes, and began to cut underwear for his friends. At that time, Chen Wen first came to know the knowledge of clothing, cutting, plate making and so on.

After university, jeans and so on at that time looked very avant-garde clothing became Chen Wen's favorite.

After graduating from graduate school, Chen Wen has been a university teacher for a long time.

There are more abundant reserves in theoretical knowledge.

The deep knowledge of art accumulated during the university period laid a solid foundation for Chen Wen's perfect combination of art and fashion design in the future.

Chen Wen, who left campus, set up his own design studio and owns three cowboy brands.

The art Cowboy brand d 'Nim is a high-end Cowboy brand created by Chen Wen and has artistic value. It sells mainly in high-end shopping malls. Chenwen studio is a personal designer brand created by Chen Wen for ten years, mainly in the designer's integrated store and buyer's shop; Chenwen&d' Nim is the custom brand of cowboy.

Having own brand, how to combine design and market more closely becomes Chen Wen's constant thinking.

Chen Wen said that many designers in the design process only focus on modeling, color, style and other visual effects, for the craft, version of the easy to ignore.

"I think the edition is the soul of an excellent design work.

In addition, the combination of design and market requires designers to understand the preferences of target consumer groups.

Visibility and wearability must be highly unified so as to meet market demand.

Chen Wen said, "as a designer who grew up with China International Fashion Week, we have witnessed that the Mercedes Benz China International Fashion Week is moving towards the world with a more confident and steady pace."

How to better adapt to the new form of "Internet +" economic and social development is one of the priorities of Chen's next step.

From the first China International Fashion Week, Chen Wen will observe or participate in publishing every year.

This season Mercedes Benz China International Fashion Week presents more highlights and surprises: the designers who participate in the release from senior to young, brand style from ethnic to fashion, showing a diversified trend of letting flowers bloom.

In addition, this season's fashion week has released many times, and its scale is second to none in the Asia Pacific region.