Jordan'S Trademark Dispute Was Concluded, And The Judgment Did Not Damage Jordan'S Portrait Right.

In October 16th, the Supreme People's Court concluded the trademark dispute case of Jordan company and decided that its trademark did not damage Jordan's portrait right. The supreme law considers that the trademark does not embody Jordan's personal characteristics and is not identifiable, and does not constitute a damage to the right of portrait.

Jordan sports registered the "Dan bridge" trademark in 1991, and renamed the name of the enterprise in 2000 as Jordan sports. In February 23, 2012, Michael Jordan prosecuted Jordan's sports on the grounds of infringement of his right to name. In response to this problem, Jordan sports and Jordan himself have carried out a "marathon" lawsuit for four years.

Interestingly, in July 24, 2013, Jordan sports team sponsored by Jordan and JORDAN basketball team sponsored by Jiangsu, China, carried out an international basketball challenge, and staged a "Jordan Debbie". And in this year's Basketball World Cup qualifier, Jordan's magic is promoted, allowing Jordan sports to make appearances at the international competitions held at home.

In 2016, the Supreme Court made a public judgment on the administrative disputes between Michael Jordan and the Trademark Review Committee of the State Administration for Industry and Commerce and the trademark dispute of Jordan sports Limited by Share Ltd. According to the judgment, Jordan himself has the right of name for Chinese "Jordan", and he does not have the right of name for Pinyin QIAODAN and Qiaodan. Jordan himself expressed satisfaction with the verdict. "I am very glad to see that the Supreme People's court has recognized my right to protect my name." But in the days after that, Jordan sports and Jordan occasionally had friction and even went to court.