The Haining Summit Injects New Momentum Into The High-Quality Development Of China'S Clothing Industry

On June 29, 2023 China Garment Economic Forum • Haining Summit It was successfully held during the 30th Haining China Leather Expo. This summit is based on“ Fashion leads the brand to become "leather" ”As the theme, through the sharing and dialogue of industry leaders, well-known brands, industry experts and many other guests, we will talk about the brand's advanced journey in the fields of cultural innovation, sustainable strategies and capabilities, business models and other fields, jointly explore the path of industrial modernization under the big change, and inject new momentum into the high-quality development of the industry with our original intention and mission.

The forum was hosted by China National Garment Association and Haining People's Government, co organized by China Textile Press Co., Ltd., and organized by China National Garment Magazine and Haining China Leather City. At the same time, the event was strongly supported by the Down and Leather Fur Garment Special Committee of China National Garment Association and LINKINGPlus China Garment Industry Chain Docking Platform.

Jiao Pei, Vice President and Secretary General of China National Garment Association, Dong Qingsong, General Manager of China Textile Publishing House, Liu Yan, Secretary General of Down and Leather Fur Garment Special Committee of China National Garment Association, Hou Liang, Deputy Director of Cooperation Department of China National Garment Association, Chen Zhuo, China's first representative of the Italian National Fashion Chamber of Commerce, and Zhang Ruqiang, Vice Mayor of Haining Municipal People's Government, Lin Xiaoqin, Chairman and General Manager of Haining China Leather City Co., Ltd., Jiang Chenchen, Deputy Director of Haining Leather and Fashion Industry Development Center, Xu Kanxu, Vice Chairman and Deputy General Manager of Haining China Leather City Co., Ltd., Zhang Weiqiang, Deputy General Manager of Haining China Leather City Co., Ltd, Zhu Jie, Deputy General Manager of Haining China Leather City Co., Ltd. and other leaders and guests attended the forum. Also present at the event were representatives of China's outstanding brands and enterprises, such as Jinba, Huimei Fashion, Reich and Jotun, as well as the winners of the "Golden Summit Award" for Chinese fashion design, guest representatives such as China's top ten fashion designers, business representatives of major chambers of commerce in Haining, representatives of members of Haining Garment Association, and representatives of well-known colleges and universities, More than 300 people, including representatives of brand enterprises, participated in the summit. Liu Xiaoqing, chief editor of China Fashion, the journal of China Fashion Association, presided over the summit.

▶ Liu Xiaoqing, Chief Editor of the Journal of China National Garment Association

　　 Gather together Haining to provide strategic support for the brand

　　 Jiao Pei, Vice President and Secretary General of China Garment Association First of all, make a speech.

▶ Jiao Pei, Vice President and Secretary General of China Garment Association

　　 "Since the beginning of this year, as the economy and society have returned to normal operation in an all-round way, the superposition of economic stabilizing policies and measures has become more effective, and a new round of foreign trade stabilizing policies has been issued in succession, China's clothing industry has steadily resumed production and commerce, and the domestic market has accelerated its recovery, and the export market has turned from negative to positive. The good market opening has brought new development opportunities for clothing enterprises." He said that the 2023 China Garment Economic Forum is an industrial high-end forum initiated and established by the China Garment Association, and it is also the only annual authoritative forum in China's garment industry with the theme of industrial economy. The fashion industry is the leading industry of Haining, Zhejiang, and the "golden signboard" of high-quality development of Haining industry. The Haining Summit, which was held during the 30th Haining China Leather Expo, has far-reaching significance for promoting the development of local industrial clusters in Haining and the development of China's clothing industry under the current economy.

▶ Lin Xiaoqin, Chairman and General Manager of Haining China Leather City Co., Ltd

　　 "Since its establishment in 1994, Haining China Leather City has been focusing on the construction of industrial clusters and constantly empowering innovation. It has not only built the largest design creativity, production and processing, fashion display, brand incubation, product marketing and related derivatives trading base in the leather clothing industry in the Asia Pacific region, but also built a chain network and Online ecology integrating e-commerce live broadcast, e-commerce supply, quality inspection, incubation and cultivation, warehousing and logistics. " Lin Xiaoqin, Chairman and General Manager of Haining China Leather City Co., Ltd Say. At present, the fashion industry has been listed as a trillion industry in Zhejiang Province and a hundred billion industry in Haining City. Against the general background, Haining China Leather City will continue to adhere to the development direction of "fashion, branding and internationalization" and accelerate the construction of world-class industrial clusters. In her opinion, the 2023 China Garment Economic Forum • Haining Summit is not only a grand gathering of industry elites, but also a gathering of garment people. She sincerely hopes that national garment industry experts, enterprises/brands will come to Haining to talk about the future.

　　 Set off immediately to fully support the development of Haining

At the forum, a series of actions to help Haining fashion industry develop were launched, attracting industry attention.

Haining, Zhejiang, is the "leather capital of China". As the largest leather professional market, production base and trade distribution center in the world, Haining China Leather City has always been committed to exploring sustainable fashion development. This time, Haining China Leather City, together with China Garment Association, Haining People's Government and representative brand enterprises "Fashion cycle and quality long journey" China's fashion industry cluster sustainable development initiative , gather the strength of leather, set up the model of Haining, and jointly help China's sustainable fashion development.

▶ From left to right: Zhu Weiming, Chairman of Zhejiang Nettell Leather Fashion Co., Ltd.; Zhang Mian, President of KC Fur; Lin Xiaoqin, Chairman and General Manager of Haining China Leather City Co., Ltd.; Jiao Pei, Vice President and Secretary General of China National Garment Association; Zhang Ruqiang, Vice Mayor of Haining Municipal People's Government; Zhang Zhitong, General Manager of Zhejiang Snow Leopard Clothing Co., Ltd, Zheng Bingfeng, Chairman of Zhejiang Jufeng Fashion Co., Ltd

As the journal of China National Garment Association, China National Garment magazine has always been committed to promoting the growth of Chinese local brands through the power of media and platforms. At the end of 2019, "China Fashion" launched a series of activities of "I Speak for the National Fashion", inviting hot and enthusiastic stars to shoot the cover, helping the development of Chinese clothing brands and promoting the cultural renaissance of "National Fashion". At present, it has linked nearly 100 stars and promoted nearly 1000 local brands, which has been widely praised both inside and outside the industry. This forum, Haining China Leather City × The launching ceremony of the "I Speak for Guochao" program has received high attention from many brands. This time, Haining China Leather City joined the plan of "I Speak for the National Fashion", which will link local brands and stars of Haining through platform strength, and comprehensively help Haining to transform and upgrade its fashion in the future. The forum specially invited Su Qing, a famous film actress and singer from mainland China, a participant of the "I Speak for the National Tide" project, to the site to jointly open the ceremony.

▶ Guests at the launch ceremony from left to right: Weng Ping, co founder of the "I Speak for Guochao" project and general manager of Beijing Mokang Entertainment Media Co., Ltd., Dong Qingsong, general manager of China Textile Press Co., Ltd., Xu Kanxu, vice chairman and deputy general manager of Haining China Leather City Co., Ltd., and Su Qing, a famous film actress and singer in mainland China

meanwhile, Haining China Leather City • Design Cluster Incubation Project The signing ceremony of intended cooperation was held at the same time. Haining China Leather City has always attached great importance to the cultivation and incubation of original design. The five outstanding designers who signed the contract will also cooperate with Haining China Leather City in many projects, such as Haining China Leather City • Design Industry Cluster, Chaopinhui FDC, Brand Fashion Center, Chaolai Industry Service Platform, to help the development of local fashion industry in Haining with design strength. Among them, Chaopinhui FDC is a multi-dimensional fashion industry business center built by Haining China Leather City, with a total floor area of about 125000 square meters. It integrates multiple supporting industries such as urban culture, trendy catering, culture and entertainment, and will provide brand enterprises and excellent design companies with a beautiful service experience.

▶ Guests at the signing ceremony were from left to right: Zhang Weiqiang, Deputy General Manager of Haining China Leather City Co., Ltd., Liu Wei, the winner of the 17th "Golden Summit Award" for Chinese fashion design and ambassador for promotion of intangible cultural heritage of China's textile industry, Liu Yong, the winner of the 20th and 24th "Golden Summit Award" for Chinese fashion design, CEO and Creative Director of Yonghui Fashion Culture (Shenzhen) Co., Ltd., and Liu Yong, one of China's top ten fashion designers Sun Dechun, the manager of SUNDACHUN fashion brand, Chen Long, the manager of CHEN.1988 women's fashion brand, one of China's top ten fashion designers, and Fu Zhichen, one of China's top ten fashion designers

Bird's-eye view of Chaopinhui FDC

After that, we carried out systematic upgrading—— Haining leather fashion color standard release ceremony 。 The construction of Haining leather fashion industry standard color system was initiated and sponsored by Haining China Leather City Co., Ltd., and jointly undertaken by Haining Fashion Industrial Park of Beijing Institute of Fashion Technology and COLORO Shanghai Yuancai Technology Co., Ltd. The three parties worked together to create a digital color application project for leather fashion industry, Provide professional and scientific standardization reference for the subsequent upgrading of Haining leather fashion industry and the development and implementation of color products.

▶ Guests at the launch ceremony from left to right: Liu Ting, General Manager of Haining Fashion Industrial Park of Beijing Institute of Fashion Technology, Zhu Jie, Deputy General Manager of Haining China Leather City Co., Ltd., Zhu Rongsheng, Assistant Director of Shanghai Branch of China Textile Information Center, and Vice President of COLORO Color Research Institute

　　 Celebrities offer wisdom and listen to the voice of authority

In the new era, under the background of building the value of Chinese clothing brands, brands have ushered in unprecedented development opportunities. The brand is closing the distance with consumers by various new marketing methods, and the investment layout in transformation and upgrading fields such as brand channel adjustment is also accelerating. The characteristics of brand model diversification, enterprise channel diversification and innovation are emerging, and more value is created for users. Chinese consumers' recognition of the value of local clothing brands is also constantly strengthening.

Faced with the huge clothing market of 4.5 trillion yuan, Chinese clothing brands have been constantly adapting to and guiding consumption reform, and promoting industrial innovation and development. Under the market change, they changed their business ideas, became more pragmatic, actively chose high-quality transformation and upgrading of enterprises, and paid more attention to the combination of efficiency and efficiency. On the forum, representatives of China's outstanding clothing brands started from themselves and shared the valuable practical experience of enterprises adapting to the changes of the times, giving full play to their product strengths and advantages to seize the minds of target consumers under the "specialized, refined, special and new" development path advocated by the state.

▶ Hong Boming, CEO and Creative Director of Jinba Men's Wear

　　 Hong Boming, CEO and Creative Director of Jinba Men's Wear First of all, we will give a keynote speech of "Oriental Aesthetics - two-way rush of treasure and domestic goods". As a representative enterprise of Chinese clothing brands that has been listed on the official agenda of Milan Fashion Week for five consecutive times, Jinba continues to integrate Chinese culture and oriental aesthetics into its products, and tells Chinese stories with Chinese brands.

Hong Boming said that first of all, we must ensure the quality of our products, so that we can have enough confidence to carry cultural and aesthetic values, and we can be qualified to compete on the international stage. The endogenous power of Jinba men's wear to continuously create high-end new domestic products is the oriental aesthetics accumulated by the brand for 43 years, that is, introverted, implicit, focusing on the unity of form and spirit, and the product details contain thinking, praying and understanding. In recent years, Jinba Men's Wear has attached great importance to the inheritance and innovation of China's intangible cultural heritage culture, and has created the "Chinese Zodiac Year" series for five consecutive years, reflecting the Chinese aesthetic philosophy in the rotation of the four seasons.

▶ Qu Jing, Vice President of Huimei Fashion Group Co., Ltd

As a high-quality enterprise of cotton and linen products, Huimei Fashion Group Co., Ltd., which owns the brands of Inman, Chuyu, and Zuoyu, continues to operate cotton and linen women's clothing in an intelligent and refined way, and effectively connects brands and consumers in an all-round way. Qu Jing, Vice President of Huimei Fashion Group Co., Ltd In the sharing of "the ultimate operation of single category brands", Inman built its own laboratory to protect the fabric quality.

For example, the brand uses a large number of jacquard fabrics in high-quality technology, highlighting the brand's artistic tone, exquisite patterns, and good quality; Embroidery fabric pays attention to the fineness of the fabric. The pattern is original, exquisite and three-dimensional, highlighting the fineness. In terms of operation, Inman launched global retail, public areas such as audio and video live broadcast, and private areas stores operated independently. Through the global operation of full link closed-loop, Inman constantly consolidated the group's business and helped the brand achieve stable and long-term growth.

▶ RAXXY founder William Shen

In recent years, the strong pieces with Chinese traditional culture genes have shone in the global fashion market. RAXXY Reich, a high-end fashion down brand, is one of them. Its unique down jacket with mathematical logic thinking inherits Chinese traditional culture, art and innovative technology, and creates a new futuristic aesthetic brand. RAXXY founder William Shen With the theme of "innovative logical thinking ignites the brand of down energy", we explained to the audience how the brand competed in the huge down market.

"Starting from the physical properties of down, Reich changes the shape of down to create a more three-dimensional sculptural fashion, which has a different design concept and direction from the traditional design of down jacket. It is like squeezing a bulging balloon into various shapes. Reich is a brand of 3D transformation," Shen said. In addition, the brand's innovative technology comes from Chinese traditional culture. For example, bamboo weaving continues to evolve a unique 3D process. Designers draw inspiration from the Chinese braid weaving process to weave a unique three-dimensional texture.

▶ Dajiang, co-founder of Feixiang New Retail Club

　　 Dajiang, co-founder of Feixiang New Retail Club The theme of "new retail exploration and omni channel docking strategy of high customer price clothing products" was shared. He first introduced a number of high guest single live broadcast cases, and proposed that creating new categories is the fastest way to create a new brand in the strategy of popular products. The brand uses high-tech, high face value, high quality, and high social currency as the innovation goal, and highlights the explicit selling points of the product through the scene.

He suggested that brands highlight brand characteristics in Taobao, Tiaoyin, Fasthand, We Media public account, vertical platform e-commerce, professional supply chain platform and other channels, think about product positioning, strictly control quality and customer service, enhance the efficiency of goods turnover, establish a brand content library, do a good job in brand marketing and grass planting, and continue to do a good job in brand content empowerment.

▶ Beifu Industrial Park × Color application management expert of COLORO Color Center Wang Liuying

Haining China Leather City, Beijing Institute of Fashion Technology and COLORO jointly carried out the research and development of leather color system, and the forum specially invited Beifu Industrial Park × Color application management expert of COLORO Color Center Wang Liuying The interpretation of "digital construction and system research of leather fashion color library", including the interpretation of industrial demand for digital color standards, Haining leather fashion standard color system research and many other wonderful contents.

Wang Liuying introduced that the proportion of warm colors in the color composition of Haining leather standard color system is 63%, which is much higher than that of cold colors. The core color areas (yellow, red, yellow) account for 48%. She said: "In consideration of the subsequent application of leather materials in the pan fashion field, referring to COLORO's standard color product framework in the textile field, the color presentation of neutral color system/fluorescent color system of polyester fabrics is introduced to enrich the color composition of the leather standard color system." This authoritative leather color sharing shows the characteristics of different hue reactions in leather products and the future development trend, providing standardized application guidance and forward-looking suggestions for Haining leather color product development.

　　 International Fashion City, Haina Fashion Trend

The 2023 China Garment Economic Forum • Haining Summit is an important part of the 30th Haining China Leather Expo. At the same time, the leather expo also held a series of important activities such as trend release, fashion show, 16 show releases, design competition, trade docking, etc. This is a highlight moment for many high-quality enterprises to recover strongly and shine again. It is also a starting line for Haining China Leather City to take advantage of the momentum again, fully help leather enterprises, market brands and high-end business channels to communicate and connect in depth, strengthen trade exchanges, and further integrate resources, information, talents, channels, services, etc.

Since its establishment in 1994, Haining China Leather City has taken the construction of industrial clusters as the core and continued to expand. It has not only built the largest base for design creativity, production and processing, fashion display, brand incubation, product marketing and related derivative products trading in the leather clothing industry in the Asia Pacific region, but also built a chain network with Haining as the headquarters and radiating to nine provinces and cities across the country, And an online ecosystem integrating e-commerce live broadcast, e-commerce supply, quality inspection, incubation training, warehousing and logistics. From the perspective of the leather industry ecological chain, Haining is the largest and most complete fashion industry cluster in the global leather clothing industry.

In recent years, Haining China Leather City has taken the national high-end four season fashion design, production and trading center as the goal, actively built an industrial service system with design leadership, brand upgrading, online integration, digital empowerment, etc. as the core, continued to promote industry transformation, butterfly change and leap, and made every effort to build a global fashion industry highland and a global fashion city.

Revitalize a market and live a local economy. The successful holding of the 2023 China Garment Economic Forum · Haining Summit will further promote the gathering of resources, precise empowerment, and the high-quality development of the fashion industry to accelerate the process of China's garment industry to become a fashion power.

(Source: China Garment Association)