Strategies For Improving The Channel Dominance Of Clothing Enterprises

Since ancient times, businessmen have always been "mercenary". They only talk about economic interests in business, and never do anything without economic interests. The goal of doing business is very clear, and economic interests are the only criterion. Dominance from remuneration refers to Clothing enterprises Channel members control other channel members by providing remuneration to other channel members. On the one hand, remuneration dominance can be obtained from relevant trading parties (such as providing preferential prices to retailers and reducing additional requirements on producers); But here we mainly improve the dominance of remuneration through the effective integration of our own external environment (for example, developing sound and flexible sales clothing business strategies) and internal resources (strengthening management, improving core competitiveness), and reducing operating costs.

Develop a sound sales strategy. In terms of product structure, attention should be paid to the similarity of categories among clothing brands, which can reduce and save entry costs for the operation and management of modern channel terminals; In terms of clothing brand combination, pay attention to the combination of the first tier clothing brands with low profits and several second and third tier clothing brands to make up for the lack of profits of the first tier clothing brands; In terms of capital flow, pay attention to the alternation between the off season and the peak season of clothing brands, so as to make rational use of funds, maximize the use of funds to obtain profits and reduce risks.

Formulate perfect Clothing business strategy First of all, make use of the advantages of semi terminal to reach agreements with many large clothing brands as far as possible and selectively ally ally with a few small and medium-sized clothing brands with development potential. Secondly, make full use of the characteristics of China's urban-rural dual structure to develop the third and fourth tier markets. On the one hand, developing the third and fourth tier markets can bring huge profits; On the other hand, we can fully learn from the experience in the first tier market, adjust the strategy, and strive to grasp the dominance of the third and fourth tier markets. Third, by taking advantage of the tide of economic globalization, dealers with high quality and strength can also strengthen their foreign trade and become suppliers of international buyers, so as to speed up their strength and obtain rich returns in the international market competition.

Strengthen the management of garment enterprises. As an economic organization, the internal effective operation of dealers is the prerequisite for development. While comprehensively managing the external environment to speed up the dominance of remuneration, we should strengthen the management of garment enterprises. In terms of organizational structure, dealers should carry out flat management on their distribution network to improve the unreasonable customer structure, move the center downward, and develop toward customer miniaturization to avoid the invasion of manufacturers' flat channels and strengthen the control over the second and third batches of dealers and retailers. From the perspective of management functions, first of all, from the strategic perspective, in combination with the development trend of the industry, we should clarify the development direction of the company; Secondly, formulate sound rules and regulations, especially the management authority of different business personnel, to prevent inconsistent behaviors of different business personnel in the business process, and improve the effectiveness of internal work and the consistency of external business; Thirdly, improve the use efficiency of human resources by strengthening business training in the selection and negotiation skills of business personnel, contract signing and other aspects; Finally, we introduced a performance appraisal system that pays equal attention to sales volume and payment collection to strengthen supervision and greatly reduce our operating costs.

Basis or attribution. Domination from basis or attribution refers to that a channel member acts as the basis or attribution object of other channel members Channel members Domination. The premise of basis or attribution domination is that the dominated people think that the dominator is the basis or object of their behavior, that is, the dominated people are willing to act according to or imitate the dominator, and they are also willing to belong to the dominator, thus forming a community with the dominator.