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Check The Purchase Standards Of Clothing Stores

2014/5/2 19:53:00 42

ClothingPurchaseStrategy

open clothing Shops can make money only by taking the special route. Now dressing is not only a practical function of cold cover, but also a way to show people's personality, taste and status.


Let's talk about it. Stock purchase There are five main points in the standard:


(1) when buying goods, first turn to the market, understand the market, compare the various markets. Wholesaler The price of clothing is very high because of the fact that the wholesale clothing is in a lot of trouble. Often a commodity in a market with 30 yuan can be obtained in another market of 10 yuan, so we must compare it and proceed to implement the purchase.


(two) grasp the crowd living around the store and how the purchasing power is. We also need to grasp the local market: what new varieties have emerged, what are the sales trends and how many social stocks are there?


(three) to prepare the required cargo plan, the quantity of goods to be purchased, and how much stock it can bear, of course, it can also be changed in the course of stock purchase. Next, there is sales. Good goods are the main body of sales, and a good salesperson is very important. The salesmen's principles should be brief. When explaining the characteristics of clothing, customers should be concise and clear in content and easy to understand. The most important feature of clothing merchandise is to first say, if there is time, to spread it on layer by layer. Salespersons should grasp the prevailing trends and understand the vanguard of fashion, and show customers that clothing is in line with the trend of fashion. Of course, concrete performance. According to the customers' situation, they must act according to their circumstances. They must not say the same thing. Just say, "this dress is good. This is the most simple and general selling language for you." Depending on the sales target, the way of speaking is changed. We should introduce different contents to different customers and make them suitable for others.


(four) the skill of selecting goods is more important for collecting fashion information. The main methods of collecting are listening, seeing, visiting and checking.


Look, first, look at the market situation inside and outside the market. The two is watching fashion shows and clothing sales on TV, and the three is to read the information in newspapers and periodicals. The interview is to ask directly the sales sources of the wearers' clothing. Once we have grasped information, we will seize time and purchase. Listening is to listen to customers' requirements for patterns and styles. On the other hand, we should pay attention to listening to people's views on colors and styles.


(five) how do you manage your clothing store business well?


Price is the most sensitive topic for customers to buy products. Generally speaking, people always want to spend more money to do more things. Many stores have lost a large number of customers because of the unreasonable price of their products.

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